Hot Drinks in Austria - Industry and Country Analysis

Project Synopsis:
Hot Drinks in Austria – Industry and Country Analysis provides five forces Industry analysis, along with PESTLE country analysis of Austria. This report concludes with profiles of the leading companies in the Austrian hot drinks market.

Project Description:
Includes market value/volume, geographical segmentation, and five forces (buyer power, supplier power, new entrants, substitutes, and rivalry) analysis of the Hot Drinks Industry in Austria. The PESTLE analysis section analyzes the current challenges, future prospects and risks across political, economic, social, technological, legal and environmental areas of the country.

Scope:
- Contains data on market value, volume and/or segmentation for Hot Drinks in Austria.

- Incorporates in-depth five forces competitive environment analysis.

- analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure of Austria.

- The leading companies are identified with supporting key financial metrics (where available)

Market Definition:
The hot drinks market consists of the retail sales of coffee, tea and other hot drinks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.

Highlights:
The Austrian hot drinks market generated total revenues of $567.3 million in 2009, representing a compound annual growth rate (CAGR) of 1.2% for the period spanning 2005-2009.

Coffee sales proved the most lucrative for the Austrian hot drinks market in 2009, generating total revenues of $423.8 million, equivalent to 74.7% of the market's overall value.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.8% for the five-year period 2009-2014, which is expected to drive the market to a value of $620.7 million by the end of 2014.

Reasons to purchase:

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 3
Market definition 3
Research highlights 3
HOT DRINKS IN AUSTRIA: MARKET OVERVIEW 8
Market analysis 8
Market Value, 2005–09 9
Market value forecast, 2009–14 10
Market Volume, 2005–09 11
Market volume forecast, 2009–14 12
Market Segmentation by Category 13
Market Distribution 14
HOT DRINKS IN AUSTRIA: FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
AUSTRIA: PESTLE ANALYSIS 22
Summary 22
Political analysis 23
Economic analysis 27
Social analysis 31
Technological analysis 35
Legal analysis 40
Environmental analysis 43
HOT DRINKS IN AUSTRIA: LEADING COMPANIES 46
Market Share 46
Tchibo Holding AG 47
Kraft Foods, Inc. 49
Meinl Group 54
APPENDIX 55
Methodology 55
ABOUT DATAMONITOR 57
Premium Reports 57
Summary Reports 57
Datamonitor consulting 57

LIST OF TABLES
Table 1: Austria hot drinks market value: $ million, 2005–09 9
Table 2: Austria hot drinks market value forecast: $ million, 2009–14 10
Table 3: Austria hot drinks market volume: million kilograms, 2005–09 11
Table 4: Austria hot drinks market volume forecast: million kilograms, 2009–14 12
Table 5: Austria hot drinks market segmentation I:% share, by value, 2009 13
Table 6: Austria hot drinks market distribution: % share, by volume, 2009 14
Table 7: Analysis of Austria’s political landscape 23
Table 8: Analysis of Austria's economy 27
Table 9: Analysis of Austria’s social system 31
Table 10: Analysis of Austria’s technology landscape 35
Table 11: Analysis of Austria’s legal landscape 40
Table 12: Analysis of Austria’s environmental landscape 43
Table 13: Austria hot drinks market share: % share, by volume, 2009 46
Table 14: Tchibo Holding AG: key facts 47
Table 15: Kraft Foods, Inc.: key facts 49
Table 16: Kraft Foods, Inc.: key financials ($) 52
Table 17: Kraft Foods, Inc.: key financial ratios 52
Table 18: Meinl Group: key facts 54


LIST OF FIGURES
Figure 1: Austria hot drinks market value: $ million, 2005–09 9
Figure 2: Austria hot drinks market value forecast: $ million, 2009–14 10
Figure 3: Austria hot drinks market volume: million kilograms, 2005–09 11
Figure 4: Austria hot drinks market volume forecast: million kilograms, 2009–14 12
Figure 5: Austria hot drinks market segmentation I:% share, by value, 2009 13
Figure 6: Austria hot drinks market distribution: % share, by volume, 2009 14
Figure 7: Forces driving competition in the hot drinks market in Austria, 2009 15
Figure 8: Drivers of buyer power in the hot drinks market in Austria, 2009 16
Figure 9: Drivers of supplier power in the hot drinks market in Austria, 2009 17
Figure 10: Factors influencing the likelihood of new entrants in the hot drinks market in Austria, 2009 18
Figure 11: Factors influencing the threat of substitutes in the hot drinks market in Austria, 2009 20
Figure 12: Drivers of degree of rivalry in the hot drinks market in Austria, 2009 21
Figure 13: Austria hot drinks market share: % share, by volume, 2009 46
Figure 14: Kraft Foods, Inc.: revenues & profitability 53
Figure 15: Kraft Foods, Inc.: assets & liabilities 53

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