Meat, Fish & Poultry In Germany - Industry and Country Analysis

Project Synopsis:
Meat, Fish & Poultry In Germany – Industry and Country Analysis provides five forces Industry analysis, along with PESTLE country analysis of Germany. This report concludes with profiles of the leading companies in the German meat, fish and poultry market.

Project Description:
Includes market value/volume, geographical segmentation, and five forces (buyer power, supplier power, new entrants, substitutes, and rivalry) analysis of the Meat, Fish & Poultry Industry in Germany The PESTLE analysis section analyzes the current challenges, future prospects and risks across political, economic, social, technological, legal and environmental areas of the country.

Scope:
- Contains data on market value, volume and/or segmentation for Household Products in Germany..

- Incorporates in-depth five forces competitive environment analysis.

- analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure of Germany.

- The leading companies are identified with supporting key financial metrics (where available)

Market Definition:
The meat, fish & poultry market consists of the retail sales of chilled fish/seafood, chilled meat products, frozen fish/seafood and meat products, canned fish/seafood and meat products and deli food (chilled pate, and cooked, cured, and fermented meats). The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2010 annual average exchange rates.

Highlights:
The German meat, fish & poultry market generated total revenues of $36.2 billion in 2010, representing a compound annual growth rate (CAGR) of 2% for the period spanning 2006-2010.

Deli food sales proved the most lucrative for the German meat, fish & poultry market in 2010, generating total revenues of $23.3 billion, equivalent to 64.3% of the market's overall value.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 1.4% for the five-year period 2010-2015, which is expected to lead the market to a value of $38.8 billion by the end of 2015.

Reasons to purchase:

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 3
Market definition 3
Research highlights 3
MEAT, FISH & POULTRY IN GERMANY: MARKET OVERVIEW 8
Market analysis 8
Market Value, 2006–10 9
Market value forecast, 2010–15 10
Market Volume, 2006–10 11
Market volume forecast, 2010–15 12
Market Segmentation by Category 14
Market Segmentation by Geography 15
Market Distribution 16
MEAT, FISH & POULTRY IN GERMANY: FIVE FORCES ANALYSIS 17
Summary 17
Buyer power 18
Supplier power 19
New entrants 20
Substitutes 21
Rivalry 22
GERMANY: PESTLE ANALYSIS 23
Summary 23
Political analysis 25
Economic analysis 30
Social analysis 35
Technological analysis 39
Legal analysis 45
Environmental analysis 50
MEAT, FISH & POULTRY IN GERMANY: LEADING COMPANIES 54
Market Share 54
Birds Eye Iglo Group Limited 55
Vion Food Group 57
Homann Feinkost GmbH & Co KG 59
APPENDIX 61
Methodology 61
ABOUT DATAMONITOR 63
Premium Reports 63
Summary Reports 63
Datamonitor consulting 63

LIST OF TABLES
Table 1: Germany meat, fish and poultry market value: $ million, 2006–10(e) 9
Table 2: Germany meat, fish and poultry market value forecast: $ million, 2010–15 10
Table 3: Germany meat, fish and poultry market volume: million kg, 2006–10(e) 11
Table 4: Germany meat, fish and poultry market volume forecast: million kilograms, 2009–14 12
Table 5: Germany meat, fish and poultry market segmentation I:% share, by value, 2010(e) 14
Table 6: Germany meat, fish and poultry market segmentation II: % share, by value, 2010(e) 15
Table 7: Germany meat, fish and poultry market distribution: % share, by value, 2010(e) 16
Table 8: Analysis of Germany’s political landscape 25
Table 9: Analysis of Germany’s economy 30
Table 10: Analysis of Germany’s social system 35
Table 11: Analysis of Germany’s technological landscape 39
Table 12: Analysis of Germany’s legal landscape 45
Table 13: Analysis of Germany’s environmental landscape 50
Table 14: Germany meat, fish and poultry market share: % share, by value, 2010(e) 54
Table 15: Birds Eye Iglo Group Limited: key facts 55
Table 16: Vion Food Group: key facts 57
Table 17: Homann Feinkost GmbH & Co KG: key facts 59

LIST OF FIGURES
Figure 1: Germany meat, fish and poultry market value: $ million, 2006–10(e) 9
Figure 2: Germany meat, fish and poultry market value forecast: $ million, 2010–15 10
Figure 3: Germany meat, fish and poultry market volume: million kg, 2006–10(e) 11
Figure 4: Germany meat, fish and poultry market volume forecast: million kilograms, 2009–14 13
Figure 5: Germany meat, fish and poultry market segmentation I:% share, by value, 2010(e) 14
Figure 6: Germany meat, fish and poultry market segmentation II: % share, by value, 2010(e) 15
Figure 7: Germany meat, fish and poultry market distribution: % share, by value, 2010(e) 16
Figure 8: Forces driving competition in the meat, fish and poultry market in Germany, 2010 17
Figure 9: Drivers of buyer power in the meat, fish and poultry market in Germany, 2010 18
Figure 10: Drivers of supplier power in the meat, fish and poultry market in Germany, 2010 19
Figure 11: Factors influencing the likelihood of new entrants in the meat, fish and poultry market in Germany, 2010 20
Figure 12: Factors influencing the threat of substitutes in the meat, fish and poultry market in Germany, 2010 21
Figure 13: Drivers of degree of rivalry in the meat, fish and poultry market in Germany, 2010 22
Figure 14: Germany meat, fish and poultry market share: % share, by value, 2010(e) 54