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PCs in Germany - Industry and Country Analysis
MarketLine, Aug 2011, Pages: 78
Project Synopsis:
Pcs in Germany – Industry and Country Analysis provides five forces Industry analysis, along with PESTLE country analysis of Germany. This report concludes with profiles of the leading companies in the German PCs market.
Project Description:
Includes market value/volume, geographical segmentation, and five forces (buyer power, supplier power, new entrants, substitutes, and rivalry) analysis of the Pcs Industry in Germany The PESTLE analysis section analyzes the current challenges, future prospects and risks across political, economic, social, technological, legal and environmental areas of the country.
Scope:
- Contains data on market value, volume and/or segmentation for Pcs in Germany.
- Incorporates in-depth five forces competitive environment analysis.
- analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure of Germany.
- The leading companies are identified with supporting key financial metrics (where available)
Market Definition:
The personal computers (PCs) market consists of the sale of both desktop and mobile PCs. Desktop PC is a personal computer in a form intended for regular use at a single location. Mobile PCs represent portable personal computers including laptops, notebooks, netbooks and tablet PCs. This industry profile covers all consumer and enterprise PC sales, valued at manufacturer selling prices including all applicable taxes. Volumes, market shares and market segmentation are given in terms of units shipped. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.
Highlights:
The German PCs market had total revenue of $8.4 billion in 2009, representing a compound annual rate of change (CARC) of -0.5% for the period spanning 2005-2009.
Market consumption volumes increased with a CAGR of 8.3% between 2005 and 2009, to reach a total of 12.5 million units in 2009.
The performance of the market is forecast to decelerate, with an anticipated CARC of -2.8% for the five-year period 2009-2014, which is expected to drive the market to a value of $7.3 billion by the end of 2014.
Reasons to purchase:
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
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