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Pilates & Yoga Studios
IBISWorld, Aug 2011, Pages: 29
Smooth moves: Despite competition from gyms, new markets will strengthen revenue
Pilates & Yoga Studios
Stretching out
Increasing demand from yoga and Pilates practitioners has led to robust growth in studios over the past five years. Revenue will continue to strengthen, due to rising interest from new markets like baby boomers and men. Competition from health clubs that offer yoga and Pilates classes will remain strong, since consumers typically attend their classes out of convenience. Nevertheless, continued demand and rising membership rates will sustain revenue for yoga and Pilates studios.
This industry comprises facilities that offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine to build strength and flexibility while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. This industry does not include Pilates and yoga classes taught at gyms or other health club centers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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