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Headphone Manufacturing
IBISWorld, Aug 2011, Pages: 30
Plugging away: Marketing tactics will improve growth, but offshoring will dampen domestic sales
Headphone Manufacturing
Listen up
The industry is positioned for a marginal recovery, after fast-paced offshoring and falling consumer spending led to significant declines over the five years to 2011. Headphone manufacturers will increasingly rely on new marketing tactics like celebrity endorsements to garner revenue, while renewed consumer spending will bolster growth. Nevertheless, import penetration will cut into long-term revenue growth.
This industry includes manufacturers of headphones, earphones, earbuds and noise-cancelling headphones in the United States. Headphones are connected to signal sources such as audio amplifiers, radios, CD players or portable media players.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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