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Social Network Game Development

IBISWorld, Aug 2011, Pages: 35


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Social climber: Demand for social games will soar as internet penetration and incomes rise

Social Network Game Development

New to the game: The recently developed industry will continue to experience strong growth over the next five years, after revenue skyrocketed over the last five. Demand for social games will coincide with an increasing number of internet connections and rising disposable incomes. Firms will capitalize on the increasing popularity of these games by charging more for virtual currency to generate higher revenue.

The Social Network Game Development industry is a new one, taking root in 2007. Companies in this industry develop video games played on a social network platform. This platform includes websites like Facebook and smartphone applications. The games developed within this industry are free to play and do not require the user to own any software or console to participate. Companies earn their revenue through the sale of virtual goods within a game and through advertisements.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.





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