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Online Video: Uses - OTT markets - CDN/delivery services

IDATE, Sep 2011, Pages: 110


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This study spotlights both the online consumer and video delivery market with a segmentation of key services and key metrics on usage. It analyzes revenue models (ad, pay, freemium, bundling) and proposes key player and event case studies. It assesses the key technology for online video delivery (including CDN) and presents the main solutions regarding platforms, protocols and delivery solutions. It identifies the key drivers and provides forecasts

Key questions
- What are the driving services for the online video markets?
- How is consumed video OTT and which are the key metrics/markers on usage?
- Which business models and key players are drawing the market trends?
- Which are the key technologies regarding CDN, platforms, protocols and delivery solutions?
- How is evolving the competition on the CDN market?
- What outlook for the online video market in the next five years?

> This report ships with its Excel database covering:

- France, Germany, Italy, Japan, Spain, the UK, the USA, EU-27, World
- Time spent on OTT, Advertising revenues of OTT video, OTT pay services take-up, Pay services Market, Total OTT market, CDN market (World only)
up to 2015.

Contributors:

Vincent BONNEAU, Head of Internet Business Unit

Vincent BONNEAU is the director of the Internet Business Unit, leading all the assignments and publications related to the Internet industry (fixed and mobile services, Internet network, Internet connected objects) and on emerging technologies. His activities are especially focused on technological and marketing innovations.

Prior to IDATE, Vincent BONNEAU worked for the French Trade Commission (Economic Department of the Embassy of France) in San Francisco, USA as an analyst in charge of the software industry. He has also worked for marketing departments at several telecommunication companies including NOOS (French leading cable operator), WANADOO and FRANCE TELECOM. Vincent BONNEAU graduated from Ecole Polytechnique (1997) and from Ecole Nationale Supérieure des Télécommunications (2002). He was also a visiting student with the class of MS from HEC in IT Management (2002).

Sophie LUBRANO, Director of Studies
Soichi NAKAJIMA, Senior Consultant
Samuel ROPERT, Senior Consultant
Gilles FONTAINE, Deputy CEO

The study includes results of a specifically commissioned survey and focus group.


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