Nigeria Country Market Report
PureData, May 2013
This is an entry level product which provides users with commercial intelligence on markets and industry in Nigeria.
These reports are formatted to give both a narrative description of the various matters covered as well as provide readers with the ability to directly use the Chapters (via Microsoft Word or compatible word processors) to produce their own reports and documentation. Experienced users will be able to use the spreadsheet and databases to generate highly detailed narrative reports, charts and graphics - as well as sophisticated business and commercial forecasts and models. The databases are provided in both Excel spreadsheets and an Access database. Explanatory notes are provided as word processor documents or in PDF formats.
As an entry level product the narrative is necessarily illustrative in its terminology and seeks to provide a basic degree of business logic and theory which indicates the rational applied in the forecasting and modelling methodology.
The databases provided are specifically designed to provide users with a uniform and consistent numeric measure of both (normally) quantifiable values as well as conceptual factors which are (usually) only capable of qualification. Experienced users will know how to apply forecasting and modelling software to the numeric data provided to generate highly detailed and discrete business planning models. The databases provided in this report can be used directly with databases on other product, markets and industries in other countries. The databases are specifically designed to be transnational, currency neutral, inflation and purchasing parity adjusted, product parity and product equivalent adjusted, opportunity cost adjusted, and numerically compatible; they all can be linked or merged programmatically in business planning models to provide multi-national and multi-level analysis.
The Data Caveat
The report databases are designed to give a common definition, unit of measure and quantification of markets in each country.
These reports rely on data collection at various levels of the product flow; this effectively means, the producer, the distribution channels and the end user or consumers. This data is then correlated with any national and international statistical data produced by official agencies.
Unfortunately, product flow data gathering in some countries is difficult, and furthermore the official statistical data is both inaccurate and sparse. In such circumstances, in some countries, we have to flag a Data Caveat as a warning.
The Country Market Reports contain the following data. Each report has 60 chapters, plus thousands of Excel spreadsheets and Access databases
1. Administration
2. Advertising
3. Buyers – Commercial Operations
4. Buyers – Competitors
5. Buyers – Major City
6. Buyers – Products
7. Buyers – Trade Cell
8. Competitive Industry Analysis
9. Competitor Analysis
10. Country Focus
11. Distribution
12. Financial - Business Decision Scenarios
13. Financial - Capital Costs Financial Scenarios
14. Financial - Cashflow Option Scenarios
15. Financial - Cost Structure Scenarios
16. Financial - Historic Industry Balance Sheet
17. Financial - Historic Marketing Costs & Margins
18. Financial - Investment + Cost Reduction Scenarios
19. Financial - Market Climate Scenarios
20. Financial – Marketing Costs
21. Financial - Marketing Expenditure Scenarios
22. Financial – Marketing Margins
23. Financial - Strategic Options Scenarios
24. Financial - Survival Scenarios
25. Financial - Tactical Options Scenarios
26. Geographic Data
27. Industry - Norms
28. Major City Market Analysis
29. Market Capital Access Scenarios
30. Market Cashflow Scenarios
31. Market Economic Climate Scenarios
32. Market Investment + Costs Scenarios
33. Market Marketing Expenditure Scenarios
34. Market Risk Scenarios
35. Market Strategic Option Scenarios
36. Market Survival Option Scenarios
37. Market Tactical Option Scenarios
38. Marketing Expenditure -V- Market Share
39. Marketing Strategy Development
40. Markets
41. Operational Analysis
42. Overseas Development
43. Personnel Management
44. Physical Distribution + Customer Handling
45. Pricing
46. Process + Order Handling
47. Product Analysis
48. Product Development
49. Product Marketing Factors
50. Product Mix
51. Product Summary
52. Profit Risk Scenarios
53. Promotional Mix
54. Salesforce Decisions
55. Sales Promotion
56. Surveys
57. Targets - Product + Market
58. Technology
59. Trade Cell Analysis
60. Urban Competition
Product Samples
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