|
|
 |
|
Viewing report
|
|
|
|
Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques
John Wiley and Sons Ltd, Aug 2011, Pages: 288
Expert Facebook advertising techniques you won't find anywhere else!
Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate 'Likes,' promote events, sell products, market applications, deploy next-gen PR, this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Written by a noted Facebook advertising expert, the book offers detailed how-to advice on everything from interface workarounds to writing great ads, launching the campaign, and monitoring its success. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, its a must-have on the online marketers bookshelf.
Killer Facebook Ads begins with a quick look at the Facebook revolution and how marketers are capitalizing, then shows people how to establish realistic goals for their campaign. Next, typical ad production workflow is explained, and then the book details how to best use the kludgy interface and work around its limitations. Detailed chapters then explore how to effectively target Facebook users and include very successful tactics and techniques that are undocumented elsewhere. Readers then are guided into how to best utilize each available ad element (headline, body text, images, logos, etc.) for maximum effect. The book then walks the reader through launching the campaign and discusses crucial monitoring and optimizing techniques. The final portion of the book discusses crucial metrics and reporting considerations, and the book concludes with an advanced chapter on targeting.
Full of interesting case studies drawn from the authors extensive Facebook advertising experience, step-by-step guides, hands-on tutorials, and expert-level techniques and tactics readers cant find anywhere else, this book is sure to help marketers and others develop, implement, measure, and maintain very successful Facebook ad campaigns.
|
|
|
|
