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Google's Acquisition of Motorola Mobility and Its Impact on the Smartphone Industry
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Sep 2011, Pages: 8
On August 15, 2011, Google announced the acquisition of Motorola Mobility for US$12.5 billion, sending a shock wave throughout the Smartphone industry. Google said in the statement that this deal will significantly strengthen the Android ecosystem and that Google will ensure the openness of the Android system while maintaining the independent operation of Motorola Mobility. This research will look at the respective motives of Google and Motorola Mobility behind this deal and how it will influence the overall Smartphone industry and the Android OEMs (Original Equipment Manufacturers) in the future.
List of Topics
- Background for Google's acquisition of Motorola Mobility, from both the perspectives of Google and Motorola Mobility
- Projected development following Google's acquisition of Motorola Mobility, including four different scenarios for Google/Motorola Mobility, Android OEMs, other competitors, and Taiwanese contract manufacturers
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