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The Implications of Google-Motorola Mobility Acquisition on the Home Media Industry
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Sep 2011, Pages: 12
On August 15, 2011, Google announced its acquisition of Motorola Mobility for US$12.5 billion, under which Google will possess the latter's patent portfolios and production/manufacturing capacity for mobile devices. Being one of three leading set top box manufacturers, Motorola Mobility has a profound influence on the home media market and has gained good market position. The home media devices are likely to trigger a new war between Apple and Google, next to mobile devices. This report analyses the motivations behind Google- Motorola Mobility acquisition and provides insight into the short-, medium, and long-term consequences of such acquisition on the home media industry.
List of Topics
- Background for Google's acquisition of Motorola Mobility, from both the perspectives of Google and Motorola Mobility
- Projected development following Google's acquisition of Motorola Mobility, including two different scenarios for Google/Motorola Mobility, inclusive of short-run consequences of the acquisition from the perspectives of the retail and bidding markets; of medium- and long-run consequences from the perspectives of digital TV operators, STB manufacturers, and TV set manufactures
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