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The Mobile Application Market
Berg Insight AB, Oct 2011, Pages: 110
The Mobile Application Market is a comprehensive market report from Berg Insight analysing the latest developments on the global market for mobile applications and app stores.
This strategic research report from Berg Insight provides you with 110 pages of unique business intelligence including 5-year industry forecasts and expert commentary to base your business decisions.
98 billion mobile applications will be downloaded in 2015
According to a new research report from the analyst firm Berg Insight, the number of mobile application downloads worldwide will grow at a compound annual growth rate of 56.6 percent between 2010 and 2015 to reach 98 billion at the end of the period.
Berg Insight estimates that revenues from paid applications, in-app purchases and subscription services – so called direct revenues – reached € 1.6 billion in 2010. Berg Insight forecasts direct app store revenues to grow at a compound annual growth rate of 40.7 percent to reach € 8.8 billion in 2015. Apple's iOS is the current leader in direct monetisation of mobile applications and will keep the number one position during the forecast period. The Android and Windows Phone operating systems are anticipated to be number two and three respectively in 2015. 'Even though the download numbers will increase during the forecast period, most apps are free to download and app monetisation will be a challenge for developers', said Johan Svanberg, Senior Analyst, Berg Insight. 'Free to download monetisation strategies such as in-app advertising and in-app purchasing will be increasingly important. This is especially true in the APAC region, which will account for over 40 percent of all mobile app downloads in 2015.' He adds that for the next coming years, the native mobile app is here to stay.
New web technologies such as HTML5 are promising and will eventually be relevant alternatives to native apps. It is also important to remember that web apps and native apps are not mutual exclusives and publishers looking for maximizing reach should develop for the web as well as for the major mobile platforms.
This report will allow you to:
- Identify the key players in the mobile application value chain.
- Benefit from extensive forecasts and statistical material.
- Recognise the business opportunities in the mobile application market.
- Predict tomorrow’s most profitable monetisation strategies.
- Learn about the market opportunity for mobile network operators.
- Evaluate the existing mobile app platforms.
This report answers the following questions:
- Which mobile platforms offer the best potential for monetising mobile apps?
- How can mobile operators benefit from the mobile application market?
- Which will be the most important business strategies for mobile applications?
- What are the impacts of web technologies such as HTML5 on the mobile application market?
- Why is it important with a multi platform development strategy?
- How big is the revenue opportunity within the mobile application market?
- How can app developers minimize business risks?
- Which are the leading mobile application stores?
Who should buy this report?
The Mobile Application Market is the foremost source of information about the complete ecosystem around mobile applications. Whether you are a consumer device equipment vendor, telecom operator, content provider, application store, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.
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