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Global Premium Bottled Water 2011
Zenith International, March 2011, Pages: 81
With a gradual slowdown in bottled water sales in some of the larger, more mature markets, companies are seeking new opportunities. Successful premium bottled waters often have a unique story, great design, powerful branding and communication, helping to build strong consumer loyalty.
Zenith defines premium primarily based on a brand's price and positioning within the market. The report also notes the several different layers of premium that exist in some markets, ranging from premium private label through everyday premium and super premium to ultra premium.
Zenith's Global Premium Bottled Water report includes:
- Methodology & definitions
- Executive summary
- Global trends and developments. Includes: premium water share of total packaged water, volume and value, leading markets worldwide, leading brands
- Country focus: China. Includes: premium water share of total packaged water, volume and value, leading brands, future outlook
- Country focus: Germany. Includes: premium water share of total packaged water, volume and value, leading brands, future outlook
- Country focus: USA. Includes: premium water share of total packaged water, volume and value, leading brands, future outlook
- Premium sub-segmentation
- Industry challenges
- SWOT analysis
- Outlook: conclusions and the future
- Profiles of 16 premium bottled water brands, including manufacturer overview, product description, price, packaging and channel distribution
This report provides an overview of global premium bottled water trends and highlights three significant markets through in-depth analysis, namely the USA, Germany and China.
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