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West Europe Coolers 2011

Zenith International, Aug 2011, Pages: 697


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The global economic downturn has had far reaching effects on the West European cooler industry, with both bottled cooler and point of use (POU) companies faced with increased cancellation rates and difficulty in securing new business. Nonetheless, whilst the total installed base remained in decline for a second year in a row, 2010 saw losses ease, with several countries returning to growth.

The United Kingdom remains the dominant national force within West Europe, followed by Italy and together they have a unit share of 41%. Austria, Italy and Belgium were the strongest performers, making solid gains in terms of placement numbers.

Zenith’s report on West Europe Coolers provides an in-depth analysis and insights on both bottled and point-of-use water cooler markets in 16 countries. For the first time including the full UK market analysis, the report offers excellent value for money.
The report sets out market and segment totals, alongside detailed rankings and profiles of Europe’s leading industry operators, providing the only report available on home and office delivery and POU market trends in the region.

- Provides the most comprehensive and in-depth report available of both the bottled water cooler and point of use cooler markets in West Europe.
- Packed with data by country and region along with 16 detailed country sections including for the first time, a full country profile for the UK.
- Tracks industry developments, opportunities, challenges and future outlook to support business planning.
- Over 180 detailed company profiles to help you understand more about your competitors.
- Zenith has over 15 years of experience in tracking the water cooler industry and our extensive experience allows us to offer unrivalled insight and expertise

Countries include: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK.

What this report covers

- Regional market overview: in-depth analysis of trends and developments covering units, volume and value, conversion of bottled coolers versus new POU business, water types, packaging, throughput, service and maintenance, outlets, companies, groups, brands, regulatory environment, merges and acquisitions as well as forecasts to 2015. Price structure and revenue analysis addressing unit rental income and bulk water sales, contract lengths and cancellation rates.
- 16 detailed country sections: detailed market and industry analysis including market size, bottled water versus point of use markets, drinking water culture, bottled water cooler and POU industry structures, rented vs sold units, unit types, pricing structure and revenue indicators, unit maintenance, industry features and trends, leading companies and brands, industry developments and forecasts to 2015.
- Overview charts (13) and tables (41): Comprehensive tables and charts interrogate the entire West European bottled cooler and POU markets in full.
- Over 180 company profiles: full analysis of Europe’s leading operators. Each profile covers company structure, sales volume, unit placements, marketing analysis and commentary.



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