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Spain Telecom Intelligence Report - Network Rollouts Will Drive Opportunities in Broadband and Mobile Data

Pyramid Research, Inc, Oct 2011


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The Spanish telecom market is expected to generate $38.6bn in service revenue in 2011 and to grow at a CAGR of 2.1% in the forecast period. Two major growth segments will be broadband Internet and mobile data, which we project to grow at CAGRs of 4.9% and 15.8%, respectively. Accompanying broadband adoption, VoIP will grow at a double-digit CAGR of 24.1%, which translates into a cumulative revenue opportunity of $1.5bn.

Another outcome of broadband adoption is a sharp decline in dial-up Internet, which we expect to be fully replaced by broadband by 2014. Circuit-switched and mobile voice are two other segments to experience negative growth, with CAGRs of -6.9% and -2.4% in the same period. This is due mostly to growing usage of voice-over-IP (VoIP), fierce price competition and changing consumption patterns as end users tend to communicate more through email and social media than voice. Despite negative growth in the forecasting period, mobile voice will remain a segment of intense importance and of fierce competition for all operators as it accounts for 47% of the market revenue.

The Spain Intelligence Report is the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.

Key Findings of the Study:

- Data revenue, which currently constitutes 27% of total service revenue, will grow to reach 41% in 2016, primarily driven by broadband adoption and growing demand for data cards.

- The mobile segment is expected to account for 60% of total telecom services revenue in 2011. The market’s 57.9m subscriptions translate to a 125.4% penetration rate.

- We forecast VoIP and IPTV services to grow at CAGRs of 24.1% and 8.4%, respectively, piggybacking on the increasing broadband speeds.


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