Spain Telecom Intelligence Report - Network Rollouts Will Drive Opportunities in Broadband and Mobile Data
Pyramid Research, Inc, October 2011
The Spanish telecom market is expected to generate $38.6bn in service revenue in 2011 and to grow at a CAGR of 2.1% in the forecast period. Two major growth segments will be broadband Internet and mobile data, which we project to grow at CAGRs of 4.9% and 15.8%, respectively. Accompanying broadband adoption, VoIP will grow at a double-digit CAGR of 24.1%, which translates into a cumulative revenue opportunity of $1.5bn.
Another outcome of broadband adoption is a sharp decline in dial-up Internet, which we expect to be fully replaced by broadband by 2014. Circuit-switched and mobile voice are two other segments to experience negative growth, with CAGRs of -6.9% and -2.4% in the same period. This is due mostly to growing usage of voice-over-IP (VoIP), fierce price competition and changing consumption patterns as end users tend to communicate more through email and social media than voice. Despite negative growth in the forecasting period, mobile voice will remain a segment of intense importance and of fierce competition for all operators as it accounts for 47% of the market revenue.
The Spain Intelligence Report is the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.
Key Findings of the Study:
- Data revenue, which currently constitutes 27% of total service revenue, will grow to reach 41% in 2016, primarily driven by broadband adoption and growing demand for data cards.
- The mobile segment is expected to account for 60% of total telecom services revenue in 2011. The market’s 57.9m subscriptions translate to a 125.4% penetration rate.
- We forecast VoIP and IPTV services to grow at CAGRs of 24.1% and 8.4%, respectively, piggybacking on the increasing broadband speeds.
Executive Summary
Market and Competitor Overview
- Spain in a regional context
- Economic, demographic and political context
- Regulatory environment
- Demand profile
- Service evolution
- Competitive landscape
- Major market players
Segment analysis
- Mobile services
- Fixed services
- Pay-TV
- Convergence
Identifying Opportunities
FTTx in Spain is expected to skyrocket from just 0.2m lines in 2011 to 4.9m lines, or 18% of total access lines, in 2016, thanks to the Spanish regulator's reforms aimed at stimulating operator investment in network deployment and development, according to a new report.
Spain: Network Rollouts Will Drive Opportunities in Broadband and Mobile Data offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides a detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.
Over the past year, the Spanish government and telecom regulator CMT have introduced a number of regulations designed to ensure fair competition and help overcome the "digital divide" in Spain. "Investments in fiber-optic networks will allow operators in Spain to attract high-end customers with better service quality and attractive multi-play offers," says Dr. Ewa Romaniuk-Calkowska, Analyst at Pyramid Research.
Driven primarily by increasing adoption of fiber, Pyramid expects broadband accounts to reach 14.5m by 2016, increasing at a CAGR of 4.8%. "Intensified competition among the four major fixed operators (Telefónica, Vodafone, Orange and ONO) will continue to drive growth in the broadband market," notes Romaniuk-Calkowska.
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