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Mobile Marketing & Advertising 2012: Challenges and Opportunities - Product Image

Mobile Marketing & Advertising 2012: Challenges and Opportunities

  • ID: 1935940
  • October 2011
  • 60 Pages
  • Mind Commerce LLC

FEATURED COMPANIES

  • Adfonic
  • AOL
  • Digital Trends
  • Google
  • Jumptap
  • Madvertise
  • MORE

The mobile advertising landscape of 2011 is a blossoming field of opportunity with a rapidly expanding horizon. The accelerated global spending growth on mobile ad campaigns during the last five years is likely a function of three critical areas that we will examine more closely throughout this report: Mobile Devices, Mobile Technology Access, and Marketing Savvy. This research evaluates the leading mobile marketing and advertising solution providers and analyzes their products and services. The report provides forecasts and analysis from a global perspective of mobile advertising and marketing.

The report includes:

- Up-to-date consumer survey data by region

- Forecast through 2020 including forecast by global region

- Forecast by mobile marketing type (SMS, video, search, etc.)

- Case study examples of mobile marketing and advertising in practice

- Exclusive Mobile Advertising Supplier Perception Map by technological prowess and customer awareness/satisfaction

Audience:

- Traditional media outlets

- Mobile platform developers

- Mobile advertising networks

- Marketing and Advertising Agencies

- Smartphone READ MORE >

FEATURED COMPANIES

  • Adfonic
  • AOL
  • Digital Trends
  • Google
  • Jumptap
  • Madvertise
  • MORE

Part 1 Brightness on the Mobile Advertising Horizon

The Rapidly Changing Mobile Advertising Landscape

Mobile Messaging Vendors Grow Up

Mobile Messaging, Mobile Search Critical Advertising Tool

Mobile Video and Apps Is Fastest Growing Content Sector

Section 2 The Mobile Marketing Opportunity

Advertising Spending Growth Forecasts 2012 to 2020

European Mobile Marketing Will Grow Gradually

Europe Mobile Marketing Efforts Mature Slowly

Asia is Mobile Global Leader

Growth of Mobile Marketing Spending Faces Challenges

Section 3 Mobile Marketing Vendors Make Their Mark

Suppliers Provide Diverse Set of Offerings

Advertising Networks Vie for Leading Brand Clientele

Section 4 Recommendations for the Mobile Marketer

During an Economic Downturn

Global Market Spending to Reach $54B by 2020

Immediate Measurement of Success Attracts Advertisers

Figures

Figure 1 Key Global Telecom Indicators for the World Telecommunication Service Sector in 2011

Figure 2 Global Spending on Mobile Advertising and Marketing (in US $ billion), 2008 to 2012

Figure 3 Percentage of Mobile Subscribers Accessing Mobile Web (at least monthly)

Figure 4 Percentage of Mobile Web Users Who Never or Rarely Use the Desktop Web

Figure 5 US Spending by Type of Mobile Marketing and Advertising (in $ billions), 2008 to 2012

Figure 6 Year-Over-Year Growth Rates in Mobile Ad Spending by Type of Advertising, 2008 to 2012

Figure 7 Global Spending (in US $ billions) on Mobile Advertising and Marketing by Ad Type, 2008 to 2012

Figure 8 Mobile Subscriber Monthly Consumption of Content and Applications

Figure 9 Global Mobile Content Consumption on iPhones and Smartphones

Figure 10 Share of Global Spending on Mobile Advertising by Ad Category, 2008 to 2012

Figure 11 Percentage of Searches Conducted Via of Mobile Advice, by Type of Search

Figure 12 Global Spending (in US $ billions) on Mobile Advertising and Marketing, 2012 to 2016

Figure 13 Global Spending (in US $billions) on Mobile Advertising and Marketing by Type of Ad, 2012 to 2016

Figure 14 2011 Mobile Advertising Supplier Perception Map

Figure 15 Global Spending (in US $ billions) on Mobile Advertising and Marketing, 2012, 2015 and 2020

Figure 16 Global Spending (in US $ billions) on Mobile Marketing and Advertising by Type of Ad, 2012, 2016 and 2020

Figure 17 Share of Spending on Mobile Marketing and Advertising by Region, 2008 to 2020

Figure 18 Share of Spending by Mobile Marketing Format, 2006 to 2020

Figure 19 2012 Share of Spending by Mobile Marketing Format by Region

Figure 20 Year-Over-Year Percent Change in Mobile Advertising and Marketing Spending by Type of Ad

Figure 21 2020 Share of Spending by Mobile Marketing Format by Region

- Adfonic
- Admob
- Advertising.com
- AOL
- Buzz City
- Datalogix
- Digital Trends
- Doubleclick
- eCoustics
- Google
- Greystripe
- Inmobi
- Jumptap
- Juniper
- MacCiti
- Madvertise
- Millenial Media
- Mobile Theory
- Mogreet
- Rhythm New Media
- Third Screen Media
- Vdopia

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