Rapala VMC Oyj (RAP1V) - Financial and Strategic SWOT Analysis Review

GlobalData, August 2011, Pages: 26

Rapala VMC Oyj (RAP1V) - Financial and Strategic SWOT Analysis Review

Summary

Rapala VMC Oyj (Rapala) is a finland-based company. Rapala is engaged in the design, manufacture and marketing of fishing lures, treble hooks and fishing related knives, tools and accessories. The company provides outdoor, hunting and winter sport products in the Nordic countries. Rapala markets its products under the global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Marttiini and Peltonen. The company categorizes its business operations into three segments namely, Group Fishing Products, Other Group Products and Third Party Products. Rapala together with its subsidiaries, distribution and manufacturing facilities, operates in 33 countries across Europe, Asia-Pacific, South Africa, Brazil South America and North America. Rapala is headquartered in Helsinki, Finland.

This comprehensive SWOT profile of Rapala VMC Oyj provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Note: Some sections may be missing if data is unavailable for the company

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

List of Tables
List of Figures
Section 1 - About the Company
Rapala VMC Oyj - Key Facts
Rapala VMC Oyj - Key Employees
Rapala VMC Oyj - Major Products and Services
Rapala VMC Oyj – History
Rapala VMC Oyj - Company Statement
Rapala VMC Oyj - Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Section 2 – Company Analysis
Rapala VMC Oyj - Business Description
Rapala VMC Oyj - SWOT Analysis
SWOT Analysis - Overview
Rapala VMC Oyj - Strengths
Strength - Extensive Products and Brand Portfolio
Strength - Strong Distribution Network
Strength - Strong Operational Base
Strength - Sound Profitability Indicators
Weakness - Substantial Debt Burden
Opportunity - Strategic Growth Initiatives
Opportunity - Growing Fishing Equipment Market
Opportunity - Business Expansion Initiatives
Threat - Highly Competitive Market
Threat - Strategic Risk Factors
Rapala VMC Oyj - Key Competitors
Section 3 – Company Financial Ratios
Financial Ratios - Capital Market Ratios
Financial Ratios - Annual Ratios
Performance Chart
Financial Performance
Financial Ratios - Interim Ratios
Financial Ratios - Ratio Charts
Section 4 – Appendix
Methodology
Ratio Definitions
About GlobalData
Contact Us
Disclaimer

List of Tables
Rapala VMC Oyj, Key Facts
Rapala VMC Oyj, Key Employees
Rapala VMC Oyj, Major Products and Services
Rapala VMC Oyj, History
Rapala VMC Oyj, Subsidiaries
Rapala VMC Oyj, Key Competitors
Rapala VMC Oyj, Ratios based on current share price
Rapala VMC Oyj, Annual Ratios
Rapala VMC Oyj, Interim Ratios
Currency Codes
Capital Market Ratios
Equity Ratios
Profitability Ratios
Cost Ratios
Liquidity Ratios
Leverage Ratios
Efficiency Ratios

List of Figures
Rapala VMC Oyj, Performance Chart (2006 - 2010)
Rapala VMC Oyj, Ratio Charts

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