Tarkett SAS - Strategic SWOT Analysis Review

GlobalData, March 2012, Pages: 22

Tarkett SAS - Strategic SWOT Analysis Review

Summary

Tarkett SAS (Tarkett) is a flooring manufacturing company. Tarkett offers flooring, wall based and sports surface solutions for both commercial and residential applications. The company markets its product to architects and contractors, and to general public through distributors and retailers. The company also provides a wide range of sport surfaces. The company operates its sports division through Canada-based FieldTurf Tarkett. The product portfolio of the company includes vinyl, linoleum, laminate, wood, artificial turf, rubber and sport surfaces. Tarkett classifies its operation into four product groups, namely Vinyl & Linoleum, Sports, Wood & Laminate, and Rubber & Various. The company operates through 32 production site and has presence in more than 100 countries. Tarkett is headquartered in Nanterre Cedex, Paris, France.

The company focuses on strategic acquisitions to reinforce its position as a world leader. Factors including, the formation of joint venture Aasportsystems; the acquisition of assets in Parquets Marty; creation of joint venture in china to accelerate its growth in the region; launch of new and innovation products for commercial and residential applications, and others strengthen its position in the market. In the future, the company would continue with its growth and innovation strategy in emerging countries to further strengthen its margins.

GlobalData’s Tarkett SAS - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

Scope

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.

Note: Some sections may be missing if data is unavailable for the company.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

List of Tables
Section 1 - About the Company
Tarkett SAS - Key Facts
Tarkett SAS - Key Employees
Tarkett SAS - Key Employee Biographies
Tarkett SAS - Major Products and Services
Tarkett SAS - History
Tarkett SAS - Company Statement
Tarkett SAS - Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Tarkett SAS - Key Manufacturing Facilities
Section 2 – Company Analysis
Tarkett SAS - Business Description
Tarkett SAS - Corporate Strategy
Tarkett SAS - SWOT Analysis
SWOT Analysis - Overview
Tarkett SAS - Strengths
Strength - Dominant Market Position
Strength - Broad Product Portfolio
Strength - Worldwide Operations
Tarkett SAS - Weaknesses
Weakness - Family-Oriented Operations
Weakness - Decline in Profitability
Tarkett SAS - Opportunities
Opportunity - Strategic Acquisition of Parquets Marty
Opportunity - New Partnership Agreements
Opportunity - Focus on Eco-innovation
Tarkett SAS - Threats
Threat - Stringent Regulations
Threat - Intense Competition
Threat - Rising Raw Material Prices
Tarkett SAS - Key Competitors
Section 3 – Appendix
Methodology
About GlobalData
Contact Us
Disclaimer

List of Tables
Tarkett SAS, Key Facts
Tarkett SAS, Key Employees
Tarkett SAS, Key Employee Biographies
Tarkett SAS, Major Products and Services
Tarkett SAS, History
Tarkett SAS, Other Locations
Tarkett SAS, Subsidiaries
Tarkett SAS, Key Manufacturing Facilities
Tarkett SAS, Key Competitors

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