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Superfast Broadband Survey
IDATE, Oct 2011, Pages: 100
Understanding residential users' switching patterns: France, Sweden, the United States and Japan
Drawing on the results of an exclusive international survey, and an analysis of multimedia equipment and internet usage levels, this report allows readers to deepen their understanding of the current mechanisms, drivers and obstacles that are shaping the rate at which residential users are switching to superfast broadband.
Key Questions:
- Is the typical superfast broadband user different from broadband users?
- Does subscribing to superfast broadband affect households’ equipment purchases?
- What applications are helped by superfast broadband? Is there really a link between the applications thought to drive the adoption of superfast broadband (namely TV and video) and actual take-up rates?
- What level of customer satisfaction are we seeing among superfast broadband users, and does it really enhance the online user experience?
- Aside from bandwidth, what are the other key reasons for switching to an ultra-fast service?
- What are residential users’ main reasons for not switching?
- What lessons can we draw from international comparisons?
> International survey conducted simultaneously of 1,700 adults : latter conducted by Harris Interactive
> France, Sweden, the United States and Japan
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