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Mobile Video: Smartphone & Tablet Traffic Skyrocketing - Market & Data 2010-2015
IDATE, June 2011, Pages: 125
This report examines the mobile video market and its different business models, technologies and devices. It offers readers an analysis of consumption, the market’s segmentation and its development up to 2015, along with key data on the players and market sales which are forecast to reach €12.6 billion in 2015.
Key questions
- How big is the mobile video market? Why is subscription the most popular formula?
- How is video content consumed and what are the most widely used formats and devices?
- How are the technological environments of fixed and mobile video converging?
- How are operators handling the traffic surge?
- Who are the mobile video market’s key players?
> Report comes with its database
- Mobile video market: Advertising, Subscription services, VoD
- Time spent on mobile: OTT, Managed Services
- USA, Japan, France, Germany, Italy, Spain, UK - 2010-2015
Geographical scope:
- USA
- Japan
- Germany
- France
- Italy
- Spain
- UK
- Europe-Top5
- Europe
- World
Data & Forecasts 2010-2015:
Mobile Video Market
- Advertising market
- Subscription services market
- VoD market
- Total mobile video market
Time spent on mobile video
- OTT
- Managed Services
1. Executive Summary
2. Methodology
3. Market structure and key factors
3.1. Market overview
3.1.1. Market segmentation
- Professional content
- User-generated content
3.1.2. Product/service trends
3.2. Consumption
- Video: huge share of internet traffic
- Consumption profile
- Consumption also depends on the network technology used
3.3. Regulatory environment
3.4. Estimates of today’s market (2010)
3.4.1. The mobile video market
3.4.2. The market by region
4. Key technologies
4.1. Description of the mobile video technical value chain
4.2. Upstream portion
4.2.1. Production (content creation)
4.2.2. Storage
4.2.3. DRM
4.3. Video technologies
4.3.1. Protocols
4.3.2. Coding
- Transcoding
- Technological innovations in the area of coding
4.3.3. Formats and codecs
4.3.4. Video containers
4.4. Mobile video distribution technologies
4.4.1. Unicasting
- Managed/unmanaged
4.4.2. Multicasting
4.4.3. CDN Mobile
4.4.4. Broadcast technology (mobile TV)
4.4.5. Other types of mobile video distribution technology
- MBMS/CBMS (Multimedia Broadcast/Multicast Service; Convergence of Broadcast and Mobile Services)
- IMB (Integrated Mobile Broadcast)
4.4.6. Summary
4.5. Are mobile networks set to overload?
4.5.1. Bottlenecks on mobile networks
- Wireless interface
- Backhaul network
- RNC (Radio Network Controller)
- Core network
4.5.2. Possible configuration solutions
- Increase the capacity of the wireless access network
- Overhaul the mobile network core and CDN
- Manage core network traffic
5. Industry organisation & strategies
5.1. Business models
- Ad funded
- Pay-Per-View
- Subscription
5.2. The players
5.2.1. Ad brokers/agencies
5.2.2. Content providers
5.2.3. Mobile video distribution solution providers
5.2.4. Telecom equipment manufacturers
5.2.5. Mobile carriers
5.3. Strategic analysis
5.3.1. Broadcast mobile TV in search of a business model
5.3.2. Converging technologies
5.3.3. Distribution
- Progressive download vs. streaming
- Mainly unicasting
- No real mobile CDN
5.3.4. LTE: stop gap or a real consumption enabler?
5.3.5. Devices
- Traffic by type of device
5.3.6. Main offload solutions
- Wi-Fi
- Femtocells and picocells
- Traffic caps
- Filtering video
5.3.7. Analysis of business models
- Advertising still not enough
- But a solid growth outlook
- PPV still very marginal
- Subscription: the most popular solution
5.3.8. Video: main generator of traffic
- Mobile CAPEX vs. mobile revenue
6. Markets and forecasts
6.1. Growth factors
6.1.1. Analysis of growth/disruptive factors
6.1.2. Forecast hypotheses
6.2. Market forecasts
6.2.1. Market forecasts 2011-2015
6.2.2. Average consumption forecasts
Mobile carriers
- AT&T
- Orange
- NTT DoCoMo
- Telecom Italia Mobile
Telecom equipment manufacturers
- Alcatel-Lucent
- Cisco
- Ericsson
Mobile video distribution solution providers
- Akamai
- Vidiator
- Envivio
Content providers
- AlloCiné
- Hulu
- Netflix
- BBC iPlayer
- TV5 Monde
Ad-Brokers/agencies
- Mbrand3
- Rhythm New Media
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