The Digital Home and Connectable Devices: Trends, Markets and Forecasts

IDATE, September 2011, Pages: 80

This report provides readers with a detailed inventory of the internet-ready device market: TVs, set-top boxes, home & handheld game consoles, DMA/DMR, DVR, desktop and laptop computers, smartphones, tablets, etc. It also includes market figures up to 2015, along with a series of case studies that supply the foundation for a strategic analysis of the issues facing industry players, and innovative applications that will help further the deployment of the digital home.

Key Questions

- What are the main industry challenges for the medium term?

- How are industry players positioning themselves to develop applications that make use of the connection and interconnection of devices inside the digital home? How are the different technological viewpoints being reconciled?

- More and more devices are being made internet-ready: at what pace will this continue over the next five years? Which segments are proving the most dynamic?

- Is usage keeping pace with the developments we are seeing in devices? What are the most outstanding innovations? What role for the cloud?

- What are the key driving forces behind the digital home?

> This report ships with its own database (Excel):

- Markets by device (volume and revenue):
- TV - set-top-box (cable, satellite, terrestrial, IPTV)
Home & handheld consoles, Blu-Ray, DMA/DMR, DVR
Desktop and laptop computers
Smartphones, tablets, feature phones
- Regions: Asia-Pacific, North America, Latin America, Europe
- Countries: Germany, Spain, France, Italy, Japan, UK, USA

Database (Excel)

Regions & Countries:
- Asia-Pacific
- Japan
- Rest of Asia-Pacific
- North America
- USA
- Rest of North America
- Latin America
- Europe
- France
- Germany
- Italy
- Spain
- United Kingdom
- Rest of Europe
- World (MEA excluded)

Forecasts up to 2015 by country (sales and shipments):
- Television
- Television Set
- Set-top Box (STB)
- Cable STB
- Satellite STB
- Terrestrial STB
- IPTV STB
- Computer
- Desktop
- Laptop
- Digital Media Boxes
- Consoles
- DMA-DMR
- DVR-PVR
- Portable Media Devices
- Feature Phones
- Smartphones
- Media Tablets
- Handheld Consoles

Indicators by family of products
- Shipments (million units)
- Installed Base (million units)
- Retail sales (million Euros)
- Penetration rates of Connectable devices (%)

The electronic version of this report (PDF) ships with
- a database (Excel)
- and a slide presentation (PowerPoint)

1. Executive Summary
1.1 Changing views of the digital home
1.2 Conditions shaping the development of the digital home
1.3 Connected devices
1.4 Uses of the digital home
1.5 The connected device market: forecasts up to 2015
2. Methodology
3. Evolving views of the digital home
3.1 Proliferation of devices and connectivity
3.2 Views of the digital home dictated by market position
3.3 Conditions affecting the development of the digital home
4. Building blocks of the digital home
4.1 Communication protocols
4.2 Interoperability of the devices
4.3 Storage solutions: local vs. in the cloud
4.3.1 Physical storage
4.3.2 Local storage on a hard drive
4.3.3 Online storage
4.4 New interfaces
4.4.1 Industry standard (HbbTV)
4.4.2 Design: key to success
4.4.3 Multiplatform content distribution solutions
5. Connected devices
5.1 Segmentation of connected devices
5.2 Weight of the different connected devices inside the digital home
5.3 Innovative devices: connected TV, tablets, new-generation STBs
5.3.1 The connected TV in need of an end-to-end solution
5.3.2 Intermediate generation of devices while awaiting ubiquitous connected TV
5.3.3 Tablets: the app-centric digital home
5.3.4 ISPs’ new-generation STBs
6. Uses of the digital home
6.1 Creating a consumption matrix
6.1.1 Devices that make up the digital home
6.1.2 Features and functions of digital home devices
6.1.3 Consumption matrix
6.2 Innovative uses
6.2.1 The smartphone as remote for the digital home: acquiring content on the move to consume at home
6.2.2 The TV as remote for the digital home: simultaneous transfer to other televisions
6.2.3 Mobile access to content stored at home
6.2.4 Multi-device access to video content stored online
6.2.5 Multi-device access to cloud gaming
6.2.6 The tablet as remote in the digital home
6.2.7 Service push de prescription de content cross-platform
6.2.8 Ubiquitous gaming
6.2.9 Cross-platform catch-up TV service
6.2.10 Remote control of an STB to programme a recording
6.2.11 Using GPS unit as a mobile multimedia device
7. The connected device market: forecasts 2011-2015
7.1 Details on the methodology
7.2 Global connected CE device market: overall results
7.2.1 Sales of connectable devices expected to more than double between 2011 and 2015
7.2.2 Sales revenue will rise more slowly than unit sales as prices tend to drop over time
7.2.3 The PC’s relative weight in the installed base of connectable devices will decrease as mobile phones and televisions increase their share
7.2.4 More and more TVs being made internet-ready
7.2.5 Tablets helping spur the growth of portable devices, but hampering development of handheld consoles
7.2.6 Pay-TV providers’ STBs will play a bigger role in the United States
7.3 Results by market segment
7.3.1 Television
7.3.2 Set-top boxes
7.3.3 Digital media boxes
7.3.4 Computers
7.3.5 Portable media devices

Tables
Table 1: Global connectable CE device market
Table 2: The different connectable devices’ content-related capabilities
Table 3: Characteristics of the different views of the digital home
Table 4: Comparison of the different communication protocols in the home
Table 5: Rate of connection for digital home devices, and connectable devices sold worldwide in 2010
Table 6: Types of connected TV service
Table 7: Comparison of the features of the top four touch-screen tablets
Table 8: The different connectable devices’ content-related capabilities
Table 9: Number of households in each country, 2011-2015
Table 10: Replacement rate for the devices
Table 11: Domestic shipments of consumer electronics by type of device
Table 12: Consumer electronics devices’ internet-readiness, by category
Table 13: Domestic shipments of connectable CE devices, by category
Table 14: Connectable consumer electronics market by device
Table 15: Connectable consumer electronics market by region/country
Table 16: Installed base of connectable consumer electronics by device
Table 17: Connectable consumer electronics households/consumer electronic households by device
Table 18: Domestic shipments of connectable televisions by region
Table 19: Penetration rate of connectable televisions by region
Table 20: Connectable TV households/TV households by region
Table 21: Connectable TV set market by region
Table 22: Domestic shipments of connectable STBs by region
Table 23: Connectable STB penetration rate by region
Table 24: Connectable STB market by region
Table 25: Domestic shipments of connectable cable STB by region
Table 26: Connectable cable STB households/cable STB households by region
Table 27: Penetration rate of connectable cable STBs by region
Table 28: Connectable cable STB market by region
Table 29: Domestic shipments of connectable satellite STBs by region
Table 30: Connectable satellite STB households/satellite STB households by region
Table 31: Penetration rate for connectable satellite STBs by region
Table 32: Connectable satellite STB market by region
Table 33: Domestic shipments of connectable terrestrial TV STB by region
Table 34: Connectable terrestrial TV STB households/STB households by region
Table 35: Penetration rate for connectable terrestrial TV STBs by region
Table 36: Connectable terrestrial TV STB market by region
Table 37: Domestic shipments of connectable IPTV STBs by region
Table 38: Penetration rate for IPTV STBs by region
Table 39: Connectable IPTV STB market by region
Table 40: Domestic shipments of connectable digital media box by region
Table 41: Connectable digital media box penetration rate by region
Table 42: Connectable digital media box market by region
Table 43: Domestic shipments of connectable home consoles by region
Table 44: Penetration rate for connectable home consoles by region
Table 45: Connectable home console market by region
Table 46: Domestic shipments of connectable Blu-ray players region
Table 47: Connectable Blu-ray households/Blu-ray households by region
Table 48: Penetration rate for connectable Blu-ray devices by region
Table 49: Connectable Blu-ray market by region
Table 50: Domestic shipments of connectable DMA/DMRs by region
Table 51: Penetration rate for connectable DMA/DMRs by region
Table 52: Connectable DMA/DMR households/DMA/DMR households by region
Table 53: Connectable DMA/DMR market by region
Table 54: Domestic shipments of connectable DVRs by region
Table 55: Connectable DVR households/DVR households by region
Table 56: Penetration rate for connectable DVRs by region
Table 57: Connectable DVR market by region
Table 58: Connectable computer shipments by region
Table 59: Connectable computer penetration rate by region
Table 60: Connectable computer market by region
Table 61: Domestic shipments of connectable desktop computers by region
Table 62: Penetration rate for connectable desktop computers by region
Table 63: Connectable desktop computer market by region
Table 64: Domestic shipments of connectable laptop computers by region
Table 65: Penetration rate for connectable laptop computers by region
Table 66: Connectable laptop computer market by region
Table 67: Domestic shipments of connectable portable media devices by region
Table 68: Connectable portable media device penetration rate by region
Table 69: Connectable portable media device market by region
Table 70: Domestic shipments of connectable smartphones by region
Table 71: Connectable smartphone market by region
Table 72: Domestic shipments of connectable media tablets by region
Table 73: Penetration rate for connectable media tablets by region
Table 74: Connectable media tablet market by region
Table 75: Domestic shipments of connectable handheld consoles by region
Table 76: Penetration rate for handheld consoles by region
Table 77: Connectable handheld console market by region

Figures
Figure 1: Breakdown of global connectable CE device sales by type of device, in 2010
Figure 2: Breakdown of the global installed base connectable CE devices by type of device, end of 2010
Figure 3: Steps in the acquisition of electronic content
Figure 4: Evolution of global connectable CE device sales by type of device, 2009-2015
Figure 5: Growth of the global connectable CE device market, 20011-2015
Figure 6: Breakdown of the global fleet of connectable CE devices in 2015, by type of device
Figure 7: Breakdown of the installed base of connectable televisions by connection mode, 2011-2015
Figure 8: Evolution of the installed base of tablets and handheld consoles, 2011-2015
Figure 9: Penetration of Internet-ready STBs in households, 2011-2015
Figure 10: Evolution of digital home equipment between 2000 and 2015
Figure 11: Coexisting views of the digital home
Figure 12 Operator positioning with respect to the different views of the digital home
Figure 13: Example of connection via PLC
Figure 14: The JoliCloud interface
Figure 15: The Wuala dedicated interface
Figure 16: Samsung touchscreen remote
Figure 17: Free’s gyroscopic remote
Figure 18: NETIA content distribution management model
Figure 19: Segmentation of connected devices
Figure 20: Breakdown of the global fleet of connectable CE devices, at the end of 2010
Figure 21: The Toshiba Places device
Figure 22: Steps in the process for acquiring content electronically
Figure 23: Summary list of improvements to be made to devices that are poorly suited to the different actions
Figure 24: Breakdown of the global base of connectable devices in 2015
Figure 25: Breakdown of the fleet of connectable televisions by connection mode, 2011-2015
Figure 26: Evolution of the installed base of tablets and handheld consoles, 2011-2015
Figure 27: Household penetration of connectable STBs, 2011-2015

Internet-ready device sales expected to more than double between 2011 and 2015

IDATE will soon be publishing the third edition of its “Digital home and connectable devices” market report which provides readers with a detailed inventory of the internet-ready device market: TVs, set-top boxes, digital media boxes, computers, portable media players, etc. It also includes market figures up to 2015, along with a series of case studies that provide the foundation for a strategic analysis of the issues facing industry players, and innovative applications that will help consolidate the digital home.

“The technical building blocks for the digital home are available, but several views on how it should be organised are vying for the upper hand, depending on the market players and their core business: proprietary silos, technical interoperability of the devices, content and in-the-cloud services,” says Laurent Michaud, the report's Project manager and head of IDATE's Consumer Electronics & Digital Entertainment Practice. “By providing access to content that is stored or distributed in the cloud, the connected TV, ISPs' new-generation set-top boxes and now tablets are the new driving forces in the digital home's development.”

The device is king – the inexorable rise of connectable devices

- Sales of digital home devices (factored into the IDATE report) will increase between 2011 and 2015, with more than 2 billion units expected to be sold in 2015.
- The emergence of digital home solutions has been spurred by game consoles on the one hand and, on the other, by devices dedicated to managing content and to providing access to the Web.
- The integration of solutions still falls short on many fronts, especially in terms of the quality of the interfaces, continuity of service and payment systems.
- In 2010, one out of every two devices sold was internet-ready, and there were 1.3 billion connectable devices in use by the end of the year.
- Even before the connected television has become ubiquitous, TV accounts for more than 20% of connectable devices sold, in particular thanks to the popularity of game consoles. By 2015, most televisions will access the Web directly through built-in connectivity.
- In 2015, internet-ready device sales will reach 1.6 billion units worldwide, accounting for 78% of all devices sold.
- Although device sales are expected to increase by 2.2 times between 2011 and 2015, sales revenue will increase by a factor of only 1.7, to reach over 400 billion EUR in 2015.
- The computer's relative weight in the fleet of connectable devices deployed will decrease as mobile phones and televisions increase their share.

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