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2009 State of the Industry Report

ASTD - American Society for Training and Development, Nov 2009, Pages: 35


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ASTD estimates that U.S. organizations spent $134.1 billion on employee learning and development in 2008. Nearly two-thirds of the U.S. total ($88.6 billion) was spent on the internal learning function, such as staff salaries and internal development costs. The remainder ($45.6 billion) was allocated to external services such as workshops, vendors and external events.

These types of informative statistics appear in ASTD’s annual State of the Industry Report. The report is ASTD’s annual review of trends in workplace learning and performance and includes data from ASTD BEST Awards Winners, ASTD Benchmarking Forum Members and other organizations from 2001 to date.

The 2009 State of the Industry report continues to present insightful, actionable findings on the strategic and operational activities of learning functions across the globe. This annual compendium provides a variety of data points against which organizations may benchmark their learning investments and practices. For learning executives and business leaders, obtaining accurate and actionable information about learning remains a critical aspect of sound decision making. The data in the current edition includes responses from users of the WLP Scorecard®, ASTD Benchmarking
Forum (BMF) organizations, and ASTD BEST Award winners. For more than a decade, ASTD’s annual data collection has delivered timely results that communicate the value of learning.

Results from the 2009 State of the Industry report reveal workplace learning and performance has withstood the challenges of the difficult economy. Investment in employee learning and development remained steady through the end of 2008. Although many organizations were forced to cut costs wherever possible, workplace learning and performance did not suffer disproportionately to any significant degree. Formal learning activities that fostered the acquisition of important knowledge and skills remained a fixture in the daily experiences of millions of professionals.


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