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Transforming Learning with Web 2.0 Technologies

ASTD - American Society for Training and Development, Feb 2009, Pages: 75


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Most organizations use Web 2.0 technologies in an effort to improve knowledge sharing, foster learning within organizations, and provide more informal learning opportunities. Yet along with the learning opportunities come risks such as the danger of leaks in confidential information. This research report endeavours to shed light on the emerging era of corporate learning in which Web 2.0 technologies such as social networking,

Web services and blogs are being adopted and integrated into the learning function. Web 2.0 technologies are quickly becoming some of the most popular communication tools around. Web 2.0 technologies are the second generation of web development and design; these technologies aim to facilitate communication and secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications such as web services, blogs, podcasts, and online social networks. With unique characteristics such as user participation and openness, Web 2.0 technologies are transforming the ways that organizations communicate, and the technologies seem to be a natural fit for training and learning efforts within the corporate world. What effect have Web 2.0 technologies had on the workplace learning exactly?

The ASTD–Booz Allen Hamilton–i4cp Web 2.0 study aimed to find out. The study discovered that the immense potential of Web 2.0 technologies has not yet been realized by the learning function in most organizations, because many organizations are still just getting familiar with these technologies. This is perhaps the most powerful finding in the study. The fact that so few organizations have integrated Web 2.0 technologies into learning supports the notion that many learning functions are stuck in old paradigms and falling behind the times. That’s not to say, however, that most learning professionals don’t see the handwriting on the wall. The vast majority believe that the learning function will use Web 2.0 technologies more over the next several years. And some organizations on the vanguard are already “power users” of these technologies for the purpose of enhancing learning.

This study suggests that learning professionals must be open to these new ways of thinking about learning. Web 2.0 technologies offer opportunities for collaborative learning and knowledge sharing that simply cannot be passed up.

The research team responsible for the survey asked respondents about both the use and the utility of specific technologies, finding that learning professionals typically believe that Web 2.0 should be used to a much greater extent than it currently is. The survey also explored the reasons for using these technologies, the risks associated with them, the metrics used to gauge them, and the principal owners and users of Web 2.0 within companies.


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