|
|
 |
|
Viewing report
|
|
|
|
The Value of Evaluation
ASTD - American Society for Training and Development, Nov 2009, Pages: 63
Measuring the impact of learning continues to be one of the most challenging aspects of the learning function. ASTD’s Value of Evaluation report explores the complex issue of learning evaluation, the techniques being used, barriers to effective implementation, and strategic use of learning metrics..
Companies employ myriad strategies to identify and quantify the results of training, but most are not satisfied with the evaluation efforts. Organizations are not giving up on successful measurement of the learning function, as they continue to explore ways to communicate and document the value of training and development they provide to employees. The data in this report can help many firms become more proficient in these areas.
Many experts recommend that organizations evaluate at all five levels but trim the number of programs that get evaluated as they move up the levels. Instead, it appears that organizations are evaluating at the first few levels and then dropping off completely. Companies also employ the Brinkerhoff Success Case Method, which can be described as “evaluation studies with successful trainees.” About half of respondents use some version of this method, which highlights individual training success stories to communicate the value of learning.
What are the Barriers to Effective Evaluation?
Respondents cite numerous barriers to the evaluation of learning. For example, metrics such as business results and return-on-investment (ROI) are sometimes seen as too complex and time-consuming to calculate. Difficulty in isolating training as a factor that affects behaviors and results also impedes learning evaluation. Perhaps most disturbing is that many training professionals claim that leadership isn’t actually interested in training evaluation information. This is worrisome in an age when employee skills are more critical than ever, being one of the few differentiators among businesses in a global economy. Learning professionals need to gain a better understanding of the roots of such apathy toward evaluation.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
