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2010 State of the Industry Report

ASTD - American Society for Training and Development, Nov 2010, Pages: 32


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The State of the Industry Report is ASTD’s definitive review of workplace learning and development trends. This annual report includes data from ASTD BEST Awards Winners, ASTD Forum members, and other organizations from 2002 to date.

ASTD estimates that U.S. organizations spent $125.9 billion on employee learning and development in 2009. Nearly two-thirds of the U.S. total ($78.6 billion) was spent on the internal learning function, such as staff salaries and internal development costs. The remainder ($47.3 billion) was allocated to external services such as workshops, vendors and external events.

Despite the uncertain economic conditions that plagued both the private and public sectors in 2009, the year covered by this report, the 2010 State of the Industry Report reveals a continued dedication to workplace learning and development in a variety of organizations worldwide. This annual compendium provides data covering the strategic and operational activities against which organizations can benchmark their learning investments and practices. For 14 years, the State of the Industry Report has provided insightful, actionable information for learning executives and business leaders to use when making decisions about how to leverage and build their talent.

The data in this edition includes responses from users of the WLP Scorecard, ASTD Forum organizations, and the 2010 ASTD BEST Award winners. Results from the 2010 State of the Industry Report demonstrate a continued financial commitment to workplace learning and development, despite the recent economic challenges. Although organizations made many changes in the past year to adapt to the economic environment, they continued to support learning and development for their employees at levels nearly equal to or greater than in past years.


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