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Social Media: The Millennial Perspective
ASTD - American Society for Training and Development, Sep 2010, Pages: 21
ASTD’s 'Social Media: The Millennial Perspective' explores the business case for supporting and using social media technologies from the Millennials’ point of view. In just five years, potentially more than half of the workforce will be comprised of members of the Millennial generation (born after 1981) who have grown up immersed in technology and social media. For this generation, computers and collaborative technologies are an extension of who they are.
This report provides business leaders with insight for a new strategic priority: to leverage the power of social media tools in order to maximize learning and increase the performance of the entire workforce. It also includes valuable results and recommendations to help executives, managers, and supervisors make strategic decisions that can positively affect organizational goals and growth, and leverage the power of social media and the Millennial generation.
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