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Global SMS Infrastructure Market. IP Messaging and New Service Creation Platforms to Drive Growth
Frost & Sullivan, Oct 2011, Pages: 91
This Frost & Sullivan research service offers insight into the global SMS infrastructure (and services) markets. It specifically analyzes the market opportunities for messaging vendors to provide the platform components that enable mobile operators and their partners to manage the legacy SS7-based SMS service as well as to develop and offer messaging-based personalized services to increase their revenue.
While there is a clear slowdown in the growth of legacy mobile messaging services such as SMS and MMS in several regions of the world (such as North America and Europe), high growth rates still exist in other regions such as Asia Pacific. Overall, it is unreasonable to expect a ‘hockey stick' growth in legacy mobile messaging in most of the regions of the world, which means that investments in messaging infrastructure licensing for core messaging platforms is slowing. At the same time, however, maintenance revenue and revenue from premium messaging services is helping sustain the market momentum and is providing a steady stream of revenue to the mobile messaging vendors.
Both SMS and voice services are eventually expected to migrate to an all-IP service framework over high-speed wireless networks. Next-generation rich messaging servers represent the future opportunity for mobile data and mobile messaging solution providers. However, messaging as we know it will continue to grow steadily, with the volume of SMS increasing in both developed and developing markets.
The rapid growth of mobile messaging traffic has many implications for service providers, mobile messaging infrastructure vendors, and application providers (that communicate with end users via messaging). In this deliverable, Frost & Sullivan will primarily highlight the opportunities for mobile messaging platform vendors that work with mobile operators to enable SMS (and MMS)-based services.
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