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The Mother of all Network Benchmark Tests. Volume 2 Quantifying the User Experience
Signals Research Group, LLC, Oct 2011, Pages: 66
Over the last several months Signals Research Group has been conducting a network/technology benchmark study of all of the leading next-generation wireless technologies, as exemplified by operator deployments in North America. 'Signals Ahead: The Mother of all Network Benchmark Tests ' is a series of three reports:
Volume 1
Network and Technology Performance
Volume 2
Quantifying the User Experience
Volume 3
Detailed Performance Analysis
The three reports 'Signals Ahead: The Mother of all Network Benchmark Tests ' are included with any paid corporate subscription to Signals Ahead, or can be purchased separately.
ABOUT VOLUME 2 - QUANTIFYING THE USER EXPERIENCE
Volume 2 is critical for operators trying to understand how to market their broadband wireless service offering as well as how they should
prioritize their network optimization activities.
Although mobile operators, industry pundits and most well-informed consumers understand t the notion that a higher megabit-per-second throughput is preferable, the typical consumer is generally clueless when it comes to understanding what these obscure marketing messages really mean for the mobile Internet experience. Most operators recognize that they need to move away from the “my pipe is bigger than your pipe” marketing mentality, but it is easier said than done.
Further, it is readily apparent that the capabilities of these next-generation networks frequently exceed the requirements of the application and/or the capabilities of the Internet itself. Very few applications and/or web site servers support high double-digit megabit-per-second throughput. Instead, it may actually be the combination of relatively high throughput and low network latency – offset by transport latency – that really defines the user experience. But to what degree do these relationships provide the most benefit to the user?
Mobile video, be it YouTube or Netflix, is driving mobile data growth and the capabilities of nextgeneration networks will only serve as an impetus to even higher data usage. The perceived quality of the video playback also matters, not only for consumers, but also for mobile operators, content owners, and video hosting services. As higher resolution video formats with higher encoding rates become more mainstream, this issue becomes even more important, especially if the performance of next-generation networks fails to keep up with the requirements of the video content.
Reasons to Buy:
This report is critical for operators trying to understand how to market their broadband wireless service offering as well as how they should prioritize their network optimization activities in order to achieve the best possible user experience for their subscribers. In addition to mobile operators, this report provides invaluable insight to application developers and content providers who require a greater appreciation for how network performance characteristics impact the user experience.
SIGNALS AHEAD SUBSCRIPTION INFORMATION
Signals Ahead is a research-focused product that is published on a periodic basis. Its clientele include all facets of the wireless ecosystem, including some of the largest mobile operators, the top handset suppliers, the major infrastructure vendors, subsystem suppliers, semiconductor companies and financial institutions, including Wall Street, Private Equity and Venture Capitalists, spread across five continents.
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Also available
Signals Ahead
The Mother of all Network Benchmark Tests. Volume 1: Network and Technology Performance
The Mother of all Network Benchmark Tests. Volume 1: Network and Technology Performance
The Mother of all Network Benchmark Tests Volume 3 - Detailed Performance Analysis (the LTE edition)
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