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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Benbella Books, April 2011, Pages: 200
The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. Author Shama Kabani provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.
The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.
According to Kabani, businesses who are wondering whether social media become part of day-to-day marketing are behind the times. An increasing number of consumers are making decisions on purchases based on recommendations received through social media outlets. At this point, social media has found its way into every echelon of the business world, from one -man shops to Fortune 100 corporations. Kabani, President of The Marketing Zen Group, as one of the leaders in the social media marketing field, represents many of these companies. With clients ranging from one of the largest Catholic nonprofits to small businesses and self-published authors, Kabani knows the ins and outs of making social media a profit-generating part of any business.
'It’s no longer a question of whether social media will influence your customers and your market — it already is. More than 60 percent of consumers report that they have made a purchasing decision based on recommendations they got through connections on a social media site, and those numbers are increasing rapidly. The only question is whether you plan to let others shape your brand’s online presence, or whether you will get involved and manage it yourself,' says Kabani.
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