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For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
Benbella Books, Oct 2011, Pages: 296
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive; and at a cost that is far lower than comparable marketing and ad campaigns.
The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that, while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).
For Immediate Release will show you how to:
- Frame the debate and control the conversation
- Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them
- Promote the interests of your brand or business; deter or potentially stop what is not in your interest
- Build on great press, and avoid or minimize bad press
- Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see
- Handle a crisis in the most effective and efficient manner
- See the positive difference effective PR makes through compelling case studies: Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos; and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others.
Product samples
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