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Using the Driver's Data Plan for Telematics: Is it Viable or Not?
SBD, July 2011
At least 24 connectivity solutions will be launched in China, Europe and USA by 2014 that rely on the use of the driver's SIM card ...
As vehicle manufacturers struggle to cover the communication costs of connected services, utilising the customer's mobile phone data plan has emerged as an attractive alternative. However, there are still unanswered questions about compatibility issues, hidden costs and the profitability. SBD's latest report investigates the viability of using the driver's data plan for enabling connected services and provides recommendations on how to implement a solution with minimum risks.
You never have to look anywhere else for information on connectivity using data plans because this report exhaustively analyses the availability, uptake, ease of use, restrictions and policies across China, USA and Europe. Whether you are a vehicle manufacturer, supplier, telecom operator or telecom service - SBD's recommendations based on region-wise cost to consumer and fact based evidence will ensure you have the best advice for your connectivity strategy.
This report will help you:
- Decide your connectivity strategy by discovering if solutions based on the driver's SIM are likely to succeed in China, Europe and USA
- Minimise risk by understanding the barriers and costs associated with connectivity using driver data plans across China, Europe and USA
- Measure and rate your connectivity plans against the key success factors for using the driver's data plan to decide future strategy
- Gain expert recommendations on how to choose an easy-to-use and cost-effective connectivity solution
This report answers the following key questions:
- How likely are connectivity solutions based on the driver's SIM to succeed in USA, China and Europe?
- What are the barriers to implementing such solutions?
- What should automotive companies do to ensure that their automotive connectivity solutions are both easy-to-use and cost-effective?
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