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Connected Car Guide - Display Devices

SBD, Sep 2011


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The complete guide to automotive display units - technology, implementation and future outlook

Delight your customers with the latest in-car display technologies

As consumers' fascination with high resolution screens spills into automobiles, new display technologies will facilitate improved integration within the vehicle and allow interior stylists to present a novel, high-tech image to the end user. With so many options around, how do you determine which display technology is best suited to satisfy your customers?

This report outlines the likely trends, strengths and weaknesses of the latest display technologies including Liquid crystal (LCD), Organic light emitting diode (OLED), Laser projection, Electronic paper, Electroluminescent, Field emission and Laser phosphor. The application areas considered are Central information display, Head-up display, Instrument cluster display, Rear seat entertainment displays and Front passenger display. It includes a benchmark of the different solutions and their likely introduction timing, in a highly accessible click-through presentation format.

This report will help you:
- Provide high quality images that customers will demand in the future by learning about new display technologies
- Future proof your design by understanding where new display technology will be implemented in the car
- Develop your strategy by comparing the respective merits and demerits of competing display technologies
- Prepare for the future by understanding the likelihood of success of each technology and potential introduction timing

Benefits of Study:

- Clear explanation of the different types of in-vehicle displays, the technology, application and key success factors

- Easy to use and intuitive interface enables you to quickly understand and compare various display technologies

- Detailed comparison of the advantages and disadvantages of each display technology to help you chose the technology best suited to your needs

- Forecast of the areas each display technology will be used in including likely adopters and long term potential


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