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Cloudbooks: Market Analysis and Forecasts
ARCchart, Sep 2011, Pages: 57
An examination of the demand, the driving forces, the emerging technologies and the host of potential challenges for successful establishment of the market for a new breed of browser-centric, cloud-connected devices
As content and applications shift into the cloud and communications and computing merge into one gadget, an increasingly mobile lifestyle is demanding new and innovative device form factors. Alternative approaches to the traditional PC and handset will play their part, but more radical designs are also emerging - the newest of these is the cloudbook.
This report is based on interviews with device OEMs, retailers and resellers and provides a comprehensive analysis of the new cloudbook device segment, providing insights into the anticipated evolution over its first five years and the impact it will have on related markets, from notebooks to netbook to tablet devices. The factors that will drive cloudbooks and the competitive pressures it will face are also discussed in order to develop a picture of its place in the connected devices landscape.
Topics of coverage include:
- What is a cloudbook?
- Does the market need a cloudbook?
- The new device landscape
- Critical factors for cloudbook success
- Software as a service (SaaS)
- Notebooks vs. netbooks vs. ultrabooks vs. tablets vs. cloudbooks
- The software platform
- HTML5
- Cloudbook OS players
- Bill of materials and pricing
- Channels to market
- Market size and forecasts
Answers and opinions are provided with respect to the following essential questions:
- What is the expected size of the cloudbook market in 2011?
- Will Microsoft enter the cloud OS space?
- What proportion of cloudbooks will support 4G connectivity?
- Which device vendors are embracing the cloudbook opportunity?
- What is the typical cloudbook BOM?
- What are Google's objectives for Chrome OS?
- Why is virtualization important?
- Will there be a winner in the cloudbook vs. ultrabook battle?
- How is the BOM anticipated to evolve over the next five years?
- Is there a strong role for carriers in cloudbook retail?
- Why is the enterprise a sweet-spot for cloudbooks?
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