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Market Prioritization Within Water and Wastewater Treatment Markets in Asia Pacific

Frost & Sullivan, June 2011, Pages: 122


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This study examines the water and wastewater treatment markets in eight different countries in Asia Pacific, namely, Thailand, Malaysia, Singapore, Indonesia, Australia, Hong Kong, South Korea, and Japan.

The study examines each country according to certain parameters such as market size and growth, population and coverage, government support, and industrial growth. The study found that South Korea, Singapore, and Thailand were the markets to prioritize, due to their high growth and need for water and wastewater treatment services.

This Frost & Sullivan research service titled Market Prioritization Within Water and Wastewater Treatment Markets in Asia Pacific provides an overview of the market and its dynamics.

MARKET OVERVIEW

Emerging Economies Provide New Opportunities for Asian Water and Wastewater Treatment

Demand for Treatment Facilities Expected to Rise as Industrial Development Picks up Steam

The trade value of the water and wastewater treatment equipment in Asia Pacific was $24.02 billion in 2009. Japan, South Korea, and Singapore are the countries trading the highest in water and waste water treatment equipment, accounting for more than 50.0 percent of the trading value. Australia, Indonesia, and Malaysia are the medium-priority markets, while Hong Kong and Japan comprise the lowest priority markets. The high-priority markets consist of countries experiencing high industrial growth, where the developing industries are water intensive and the treatment facilities for industries are likely to experience greater demand.

“The high-priority markets have outpaced all the other markets, primarily because of their market size and growth potential,” notes the analyst of this research service. “Governments in the high-priority markets have displayed strong commitment to improving the industry, through stringent environmental regulations that encourage the demand for products and services in water and wastewater treatment.”

The medium-priority markets have displayed potential for a rise in population, and consequently, the requirement for greater water supply and sanitation coverage. These emerging markets have increasing urbanization rates, creating a demand for cleaner water and better wastewater treatment. The low priority markets are the markets that have matured, where industrial production is witnessing a downtrend. These countries also face a declining population and consequently, reduced demand. Japan is the only country that has an export-oriented water and wastewater treatment market. Singapore is considered the emerging innovation hub for water and wastewater technologies. This was proven by its high export value of water and wastewater technologies, in 2009.

“The opportunities for expanding water and wastewater treatment services will depend largely on the forecast growth of the population and the industry,” says the analyst. “The political will to improve water supply and sanitation services is another critical criterion.”

This study recommends that the top three countries that companies should focus their efforts on are South Korea, Singapore and Thailand. South Korea offers the highest potential because it is undergoing high industrial growth, which will spike demand for industrial water and treatment services. It is also heavily supported by the South Korean Government, through funding and investments.

A detailed plan has been chalked out to improve sewage and water supply. Singapore is next on the priority list, because it has the largest market size of all the countries evaluated. This market size is also undergoing tremendous growth, and the government is sparing no effort to ensure that the country achieves water independence. The third-highest priority country was Thailand, as it is an emerging market, where the population has been growing, while the provision of water supply and sanitation facilities remains low.

MARKET SECTORS

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

Industrial treatment
Municipal treatment

REASONS TO BUY

This comprehensive, objective information allows your company to:

- mitigate risk
- identify new opportunities
- drive effective strategies for growth



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