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Bertelsmann AG - SWOT Analysis
MarketLine, July 2011, Pages: 28
Bertelsmann AG - SWOT Analysis company profile is the essential source for top-level company data and information. Bertelsmann AG - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Bertelsmann (or 'the company') is a media company engaged in activities such as publishing, music, TV and radio broadcasting, and storage media. The company primarily operates in Germany. It is headquartered in Gutersloh, Germany and employs 104,419 people. The company recorded revenues of E15,786 million ($20,962.1 million) during the financial year ended December 2010 (FY2010), an increase of 4.5% over 2009. The growth in revenues and earnings was driven by the economic recovery, especially the rising advertising market, and by the cost-cutting measures. The operating profit of the company was E1,496 million ($1,986.5 million) in FY2010, an increase of 67.5% over 2009. Its net profit was E656 million ($871.1 million) in FY2010, compared to a net income of E35 million ($46.5 million) in 2009.
Scope of the Report
- Provides all the crucial information on Bertelsmann AG required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Bertelsmann AG in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Bertelsmann AG
-Data is supplemented with details on Bertelsmann AG history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Bertelsmann AG
Reasons to Purchase
- Support sales activities by understanding your customers’ businesses better
- Understand prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available
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