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Bertelsmann AG - SWOT Analysis Product Image

Bertelsmann AG - SWOT Analysis

  • Published: June 2012
  • Region: Global
  • 30 pages
  • MarketLine

Bertelsmann AG - SWOT Analysis company profile is the essential source for top-level company data and information. Bertelsmann AG - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Bertelsmann AG (Bertelsmann or "the company") is a media company engaged in activities such as publishing, music, television (TV) and radio broadcasting, and storage media. The company primarily operates in Germany. It is headquartered in Gutersloh, Germany and employed 100,626 people as of December 31, 2011. The company recorded revenues of E15,253 million (approximately $21,267.3 million) during the fiscal year ended December 2011 (FY2011), an increase of 1.2% over FY2010. The revenues increased due to strong performance in the advertising-driven business and increase in e-book sales. The operating profit of the company was E1,443 million (approximately $2,012 million) during FY2011, a decrease of 11.4% compared to FY2010. The net profit was E465 million (approximately $648.3 million) in FY2011, a decrease of 2.7% compared to FY2010.

Scope of the Report

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Key Facts: Bertelsmann AG
Company Overview: Bertelsmann AG
Business Description: Bertelsmann AG
Company History: Bertelsmann AG
Key Employees: Bertelsmann AG
Key Employee Biographies: Bertelsmann AG
Products & Services Listing: Bertelsmann AG
Products & Services Analysis: Bertelsmann AG
SWOT analysis: Bertelsmann AG
-Strengths: Bertelsmann AG
-Weaknesses: Bertelsmann AG
-Opportunities: Bertelsmann AG
-Threats: Bertelsmann AG
Company View: Bertelsmann AG
Top Competitors: Bertelsmann AG
Location and Subsidiary: Bertelsmann AG
-Head Office: Bertelsmann AG
-Other Locations and Subsidiaries: Bertelsmann AG

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