|
|
 |
|
Viewing report
|
|
|
|
Rich Communications Suite: Why IMS RCS will Fail as a Massmarket Service - And how to Salvage it
Disruptive Analysis, Sep 2011, Pages: 57
This report is a critical examination of the Rich Communications Suite, a proposed feature-set and associated range of services for mobile phones, based on the IMS platform, which covers applications such as presence, messaging, enhanced contact-lists and file/content-sharing. The RCS Initiative is administered and championed by the GSMA.
Disruptive Analysis has been a long-term critic of RCS as a suitable standard for mobile communications - both in terms of its underlying technology base and its commercial model. Following on from a detailed and ground-breaking 2006 report on IMS-capable handsets, as well as various posts on the “Disruptive Wireless” blog, this document presents a forensic analysis of the key reasons why RCS is unlikely to become ubiquitous, nor drive mobile industry revenues forward.
While there may be some limited adoption in the near term, Disruptive Analysis believes that many of the underlying rationales for RCS are flawed – and potentially may divert operators’ attentions from more important and appealing innovations and business models. While the report highlights some potential use-case niches, the notion that RCS might become a future “core” service for mobile seems extremely flawed.
The objective of the report is to help mobile operators and technology vendors prioritise their resources and investments into more profitable areas. It also highlights the broader future dynamics of mobile person-to-person communications – defining the background against which any operator-hosted service must fit.
|
|
|
|
