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Fundraising for Social Change, 6th Edition
John Wiley and Sons Ltd, May 2011, Pages: 540
Fundraising for Social Change is one of the most widely used books on fundraising in the United States. It provides hands-on, practical strategies and accessible techniques for practitioners who want to make a difference in their organizations, and it has become a required text in dozens of college courses around the country. It includes topics that have made the book a classic, such as asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns, using the Internet, the relationship between the development director and the executive director, and making a career of social change fundraising. It also includes discussions of volunteer management, the various donor databases available to nonprofits, street canvassing, and evaluation.
In addition to new examples and overall updates, the sixth edition features new chapters specifically on:
- Integrating direct mail and online fundraising for maximum benefit.
- Alternate leadership structures to the traditional hierarchical ones
- Elements of a good website for fundraising
- How to use Facebook, Twitter, blogs and so on for acquisition and retention
- How to build an e-mail list and e-mail campaigns
- How accounting software can help with budgeting and financial projections.
- Overhead and administrative costs: how to categorize costs properly so that you actually have accurate numbers on your overhead costs, why overhead is a legitimate cost of doing business, and how to explain that to your donors.
- How to evaluate your acquisition and retention programs and what you can learn from a systematic evaluation
- Raising money for public schools; for special projects that are not ongoing (such as relief work, or a new neighborhood playground); to help merge your organization with another
About the Author
Kim Klein has defined the field of grassroots fundraising and worked tirelessly to help organizations with small budgets working for social justice develop a broad base of individual donors. Kim is the author of five books and the founder of the Grassroots Fundraising Journal. Her most recent book, Reliable Fundraising in Unreliable Times, won the McAdam Book Award in 2010. Fundraising for Social Change has been in wide use for 30 years. Kim has worked in all aspects of fundraising, as staff, volunteer, and board member. She has provided training and consultation in all 50 United States and 22 other countries.
This edition includes instructors guide materials as well as premium web content.
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