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South Africa Country Report: Bank Account Penetration Among Key Consumer Segments
Analytix Business Intelligence, Sep 2011, Pages: 95
This comprehensive report examines the usage of bank account types among key South African consumer segments, focusing on: Cheque; Overdraft; Petrol/garage card; Credit Card; Savings; Mzansi; Debit Card; and Home Loan.
It investigates the penetration of bank account types within each consumer segment: LSM, Age, Gender, Population Group, Life-stage, Language, Community, and Province.
It contains a competitor analysis comparing each account type offered by South Africa’s main banks among each consumer segment, including ABSA, Capitec Bank, First National Bank, Nedbank, Post Bank and Standard Bank.
It also provides a Financial Services user trend analysis for the period 2007 to 2010.
It answers the questions: Who are the key players in the market and what are main account types? How is each bank and their product positioned within different consumer segments?
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
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