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South Africa Segment Report: Adult Segment 36-45 Years Product Image

South Africa Segment Report: Adult Segment 36-45 Years

  • Published: October 2011
  • Region: Africa, South Africa
  • 83 Pages
  • Analytix Business Intelligence

This report examines the 36-45 year old adult segment of the South African market and is mostly based on an annual consumer survey among a nationally representative sample of over 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
 
Some of the key questions the report will help you to answer are:
 
- Who are 36-45 year olds? e.g. age, gender, affluence, life-stage, geographics
- How do you engage with them? e.g. lifestyle, internet, sports, music interests
- What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
- What are the important consumer trends that should be included in your business strategy?
 
It provides a comprehensive profile of the entire 36-45 year old segment, as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10) making it the perfect reference report for anyone who wants to understand this segment of the market.

Why purchase this market research report?
 
- The report focuses on consumer-based intelligence – the most valuable brand asset
- Provides a comprehensive analysis READ MORE >

1. South African Population Demographics Overview:
1.1. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
1.2. SA Province Overview (2011): GDP Contribution And Population Size
1.3. SA Age Estimate (2011): South African Population Age Distribution
1.4. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female

2. 36-45 Age Segment Demographic Overview:
2.1. 36-45 Segment Overview (2007-2011): Total Population; Percentage of Total Population; Living Standards Measure distribution for 36-45 year olds; Exact Age Distribution
2.2. Gender Distribution: Male; Female
2.3. Age Distribution: 36 years; 37 years; 38 years; 39 years; 40 years; 41 years; 42 years; 43 years; 44 years; 45 years
2.4. Life-stage Distribution: At Home Singles; Starting-out Singles; Couples; Parents; Single Parents
2.5. Home Language Distribution: Afrikaans; English; Zulu; Xhosa; North Sotho; South Sotho; Tswana;Tsonga; Venda; Swazi; Ndebele
2.6. Population Group Distribution: Black; White; Coloured; Indian
2.7. Education Level Distribution: None; Some Primary School; Primary School Complete; Some High School; Matric; Technikon Diploma Or Degree; University Degree; Other Post Matric
2.8. Work Status Distribution: Full Time; Part Time; Housewife; Student; Retired; Unemployed
2.9. Province Distribution: Western Cape; Northern Cape; Eastern Cape; Kwazulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
2.10. Community Distribution: Rural; Settlement; Small Village; Large Village; Small Town; Large Town; City; Metropolitan

3. The Living Standards Measure
3.1. Understanding LSM
3.2. LSM 1-10 Detailed (2011)
3.3. LSM Groups (2011)
3.4. LSM Trends: LSM group distribution 2006-2011

4. Segmentation (2011)

4.1. Segmentation Overview (2011)
4.1.1. Detailed Segmentation Overview: The 36-45 year-old segment has been further segmented into six segments according to gender and LSM: M 36-45 LSM 1-4; M 36-45 LSM 5-7; M 36-45 LSM 8-10; F 36-45 LSM 1-4; F 36-45 LSM 5-7; F 36-45 LSM 8-10
4.1.2. Segment Trends: 2009-2011

4.2. Demographic Profile of Segments (2011): M 36-45 LSM 1-4; M 36-45 LSM 5-7; M 36-45; LSM 8-10; F 36-45 LSM 1-4;F 36-45 LSM 5-7; F 36-45 LSM 8-10
4.2.1. Life-stage Profile: At Home Singles; Young Independent Singles; Mature Singles; Young Couples; Mature Couples; Young Family; Single Parent Family; Mature Family
4.2.2. Population Group: Black; White; Coloured; Indian
4.2.3. Home Language: Afrikaans; English; Zulu; Xhosa; North Sotho; South Sotho; Tswana; Tsonga; Venda; Swazi; Ndebele; Other
4.2.4. Population Group: Black; White; Coloured; Indian
4.2.5. Home Language: Afrikaans; English; Zulu; Xhosa; North Sotho; South Sotho; Tswana; Tsonga; Venda; Swazi; Ndebele; Other
4.2.6. Province Profile: Western Cape; Northern Cape; Free State; Eastern Cape; Kwazulu-Natal; Mpumalanga; Limpopo; Gauteng; North-West
4.2.7. Community Profile: Metropolitan; City; Large Town; Small Town; Large Village; Small Village; Rural
4.2.8. Educational Profile: None; Some Primary School; Primary School Complete; Some High School; Matric; Technikon Diploma Or Degree; University Degree; Other Post Matric
4.2.9. Work Status Profile: Full Time; Part Time; Housewife; Student; Retired; Unemployed

5. Lifestyle (2011): M 36-45 LSM 1-4; M 36-45 LSM 5-7; M 36-45; LSM 8-10; F 36-45 LSM 1-4; F 36-45 LSM 5-7; F 36-45 LSM 8-10
5.1. Cellphone Ownership: Cellphone ownership by segment
5.2. Payment Mechanism: Payment Mechanism brand
5.3. Make of Cellphone: Cellphone brands by segment
5.4. Cellular Network Provider: Cellular network provider by segment
5.5. Cellphone Activities (daily): Daily cellphone activities by segment
5.6. Cellphone Activities (weekly): Weekly cellphone activities by segment
5.7. PC and Laptop Ownership: Ownership of PC and Laptop by segment
5.8. Internet Access (Past 7 Days): Internet access in past seven days by segment
5.9. Internet Access Location: Internet access location by segment
5.10. Internet Purchase (Past 12 Months): Internet purchase past 12 months by segment
5.11. Internet Booking (Past 12 Months): Internet booking past 12 months by segment
5.12. Internet Activities: Internet activities by segment
5.13. Sports Interests: Sports interested in by segment
5.14. Sport Activities: Participated In by segment
5.15. Favourite Music: Favourite music types by segment
5.16. Attend Events/Performances: Attendance at Events by segment

6. Media (2011): M 36-45 LSM 1-4; M 36-45 LSM 5-7; M 36-45; LSM 8-10; F 36-45 LSM 1-4; F 36-45 LSM 5-7; F 36-45 LSM 8-10
6.1. Online Media Usage: Online media usage by segment
6.2. Average Newspaper Readership: Average Newspaper Readership by segment
6.3. Newspaper readership: Top three daily and weekly newspapers by segment
6.4. Average Magazine Readership: Average Magazine Readership by segment
6.5. Magazine readership: Top three weekly and monthly magazines by segment
6.6. Radio Stations: Top three radio stations by segment
6.7. TV channels: Top three TV channels by segment
6.8. Terrestrial TV channels (Past 7 Days): Top three terrestrial TV channels by segment
6.9. Household Satellite Access: Households with access to DStv and Top TV
6.10. TV channels via DStv (Past 7 Days): Top three TV channels via DStv by segment

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