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Analysis of the Southeast Asian Animal Feed Ingredients Market
Frost & Sullivan, Oct 2011, Pages: 99
The Need to Reduce Costs in Animal Husbandry through Enhanced Productivity Encourages the Use of Animal Feed Ingredients in Southeast Asia
Higher Animal Protein Consumption to Drive the $1.16 Billion Market to Touch $1.44 Billion in 2017
The rising population and the reducing per capita availability of land in Southeast Asia are placing emphasis on higher productivity in animal husbandry. The proven efficacy of feed ingredients as productivity enhancers will encourage more market participants to use them in their animal husbandry systems. Currently, due to the increase in animal protein consumption and the greater affluence of the population, all classes of animal feed ingredients are showing growth. “The importance of reducing costs in animal husbandry cannot be underestimated and the clear advantages of using feed ingredients as cost-effective productivity enhancers should be communicated to end users,” says the analyst of this research. “Participants are increasingly disseminating scientific evidence proving the efficacy of animal feed additives to farmers, thereby improving the usage of the ingredients.”
However, the diversity of target species makes it difficult to reach out to the customers with promotional messages. Traditional and orthodox practices of animal husbandry, along with erratic governmental intervention at the policy level, are slowing down the penetration of cutting-edge products. Southeast Asian feed ingredient manufacturers must undertake extensive marketing campaigns to compete with the productivity levels of their North American and European counterparts. The presence of multinational companies will bolster the market, as it ensures the availability of novel ingredients and technologies as soon as they are introduced in the developed markets. “Regional manufacturers should make the most of the participation of foreign companies and develop strategic relationships with them and each other to synergise their strengths and fill the gaps in their product portfolios,” notes the analyst. “Such alliances have been useful for market majors and their success and strategies could be replicated by other participants.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Product Type:
- Vitamins
- Acidifiers
- Amino acids
- Trace minerals
- Enzymes
- Others – probiotics, fatty acids and antioxidants
By Target Species:
- Swine
- Ruminants
- Poultry
- Others (aquaculture and companion animals)
This Frost & Sullivan research service titled Analysis of the Southeast Asian Animal Feed Ingredients Market provides the industry challenges, market drivers and restraints, revenue forecasts, detailed industry structure analysis and competitive structure analysis for the Southeast Asian animal feed ingredients market. It analyses the target species of swine, ruminants, poultry and others (aquaculture and companion animals). In this research, Frost & Sullivan's expert analysts thoroughly examine the following product types: vitamins, acidifiers, amino acids, trace minerals, enzymes, and others – probiotics, fatty acids and antioxidants.
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