LBS Platforms and Technologies – 3rd Edition

Berg Insight AB, October 2011, Pages: 119

What is the current status of the global mobile LBS platform and middleware market? Emergency services, lawful intercept mandates and location-based advertising will drive the LBS platform and middleware market in the coming years. Get up to date with the latest information about vendors, products and markets. This 120 page report in Berg Insight’s LBS research series summarizes the latest trends and forecast for this market.

LBS Platforms and Technologies is the third consecutive report from Berg Insight analysing the latest developments on the global market for LBS platforms and middleware.

This report in the LBS Research Series from Berg Insight provides you with 120 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

- Profit from 30 new executive interviews with market leading companies.
- Learn about the latest trends for location platforms and technologies worldwide.
- Identify new business opportunities enabled by new location platform architectures.
- Predict which location technologies will be deployed in the future.
- Anticipate future drivers for location platforms and middleware revenues.
- Understand the opportunities and challenges for mobile location-based services globally.

This report answers the following questions:

- What is the current status of the global mobile LBS platform market?
- Which mobile operators have deployed LBS platforms and middleware?
- How is GPS-technology altering the conditions for providers of location-based services?
- What is the current status of E112 in Europe and similar programs in other regions?
- How is GPS-technology affecting network-based location technologies?
- How will lawful intercept requirements affect technology choice for operators?
- Which location platforms and technologies are best suited for location-based advertising?
- Which vendors provide location platforms and middleware today?

Who should buy this report?

LBS Platforms and Technologies is the foremost source of information about this market in all major regions. Whether you are a vendor, telecom operator, investor, consultant, application developer or government agency, you will gain valuable insights from our in-depth research.

About the Author

André Malm is a Senior Analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include locationbased services, wireless M2M and personal navigation services.

Executive summary
1 Introduction to location platforms
1.1 Location platforms and location-based services
1.1.1 Overview of mobile location platforms
1.1.2 A brief history of location platforms and services
1.2 Mobile communication services
1.2.1 Mobile voice and data subscribers
1.2.2 Mobile voice and SMS service revenues
1.2.3 Mobile data and application revenues
1.2.4 Location apps and service revenues
1.3 Mobile location platforms and technologies
1.3.1 Mobile location platforms
1.3.2 Mobile location technologies
1.3.3 Location middleware and GIS
1.4 The mobile LBS value chain
1.4.1 Location platform and network equipment vendors
1.4.2 Location technology developers
1.4.3 LBS middleware vendors
1.4.4 Mobile network operators
1.4.5 Location aggregators
1.4.6 Handset manufacturers
1.4.7 Mobile application developers and service providers
1.5 Location platform pricing models
1.5.1 Capacity-based model
1.5.2 Transaction-based model
1.5.3 Subscriber-based model
1.6 Telecoms regulations drive location platform deployments
1.6.1 European emergency call and privacy regulations
1.6.2 LBS regulatory environment in the US
1.6.3 Emergency call regulations in Australia
1.6.4 Emergency call regulations in Canada
1.6.5 Emergency call regulations in Japan
2 Technology overview
2.1 Mobile network location platforms
2.1.1 Location architecture for GSM/UMTS networks
2.1.2 Location architecture for LTE networks
2.1.3 Control Plane and User Plane location platforms
2.1.4 OMA SUPL 1.0
2.1.5 OMA SUPL 2.0
2.1.6 OMA SUPL 3.0
2.2 Network-based positioning technologies
2.2.1 Cell-ID
2.2.2 Enhanced Cell-ID and RF Pattern Matching methods
2.2.3 E-OTD and OTDOA
2.2.4 Uplink Time Difference of Arrival (U-TDOA)
2.2.5 Location platforms and technologies in 3GPP2 networks
2.2.6 Location in converged IP networks
2.3 GNSS and hybrid location technologies
2.3.1 GNSS: GPS, GLONASS, Galileo and Compass
2.3.2 Assisted GPS and A-GNSS
2.3.3 Hybrid, mixed mode and indoor location technologies
2.4 Theoretical limitations of positioning technologies
3 Commercial deployments
3.1 Platform deployments in Europe
3.1.1 3 Group
3.1.2 Deutsche Telekom Group
3.1.3 KPN Group
3.1.4 Orange Group
3.1.5 Telecom Italia Mobile
3.1.6 Telefónica Group
3.1.7 Telenor Group
3.1.8 TeliaSonera Group
3.1.9 Vodafone Group
3.2 Platform deployments in the Americas
3.2.1 AT&T Mobility
3.2.2 Bell Mobility
3.2.3 Rogers Wireless
3.2.4 Sprint Nextel
3.2.5 TELUS
3.2.6 Verizon Wireless
3.2.7 Wind Mobile
3.3 Platform deployments in Asia-Pacific
3.3.1 BSNL
3.3.2 China Mobile
3.3.3 NTT DoCoMo
3.3.4 Telstra
3.3.5 Telkomsel
3.4 Platform deployments in ROW
4 Market forecasts and trends
4.1 LBS market trends
4.1.1 Emergency call mandates remain the key driver for platform deployments
4.1.2 Location-enabled lawful intercept
4.1.3 LBS service revenue forecast
4.2 Handset market trends
4.2.1 Smartphones
4.2.2 GPS attach rates driven by higher smartphone sales
4.2.3 Proliferation of GPS-enabled GSM/WCDMA handset models
4.2.4 GPS-enabled GSM/WCDMA handset shipment forecasts by segment
4.3 Location platform deployments
4.3.1 Vendor market shares
4.3.2 GMLC and SMLC platform deployment forecasts
4.3.3 SUPL A-GPS server deployment forecast
4.3.4 Location middleware deployment forecast
5 Location platform and technology vendor profiles
5.1 Location platform and infrastructure vendors
5.1.1 Alcatel-Lucent
5.1.2 CommScope
5.1.3 Creativity Software
5.1.4 Ericsson
5.1.5 Mobile Arts
5.1.6 Nokia Siemens Networks
5.1.7 Oksijen
5.1.8 Openwave
5.1.9 Redknee
5.1.10 Septier
5.1.11 TeleCommunication Systems
5.1.12 TruePosition
5.2 Location technology developers
5.2.1 Broadcom
5.2.2 CSR
5.2.3 GBSD Technologies
5.2.4 GloPos Technologies
5.2.5 Intersec
5.2.6 Location Labs
5.2.7 Navizon
5.2.8 Polaris Wireless
5.2.9 Pole Star
5.2.10 Qualcomm
5.2.11 Rx Networks
5.2.12 Skyhook Wireless
5.3 Middleware vendors
5.3.1 CellVision
5.3.2 Genasys
5.3.3 Mobilaris
5.3.4 Reach-U
5.3.5 Telenity
Glossary

List of Figures
Figure 1.1: Wireless cellular subscribers by standard (World Q4-2010)
Figure 1.2: Mobile subscriptions by region (World Q4-2010)
Figure 1.3: Wireless service revenues (World 2010)
Figure 1.4: Mobile location system overview
Figure 1.5: Overview of the LBS value chain
Figure 1.6: Mobile location-based service categories
Figure 1.7: Capacity-based price model
Figure 1.8: Transaction-based price model
Figure 2.1: Location architecture overview
Figure 2.2: Cellular frequency reuse pattern
Figure 2.3: Cell-ID location methods
Figure 2.4: U-TDOA location
Figure 2.5: Location Information Server in converged IP networks
Figure 2.6: Assisted GPS technologies
Figure 2.7: Performance and limiting factors for key positioning technologies
Figure 3.1: Location infrastructure and technology vendor customer references
Figure 3.2: Location infrastructure deployments in Europe
Figure 3.3: Location infrastructure deployments in the Americas
Figure 3.4: Location infrastructure deployments in Asia-Pacific
Figure 3.5: Location infrastructure deployments in ROW
Figure 4.1: Emergency and commercial LBS revenue forecast (World 2010–2016)
Figure 4.2: Handset shipments by segment (World 2005–2010)
Figure 4.3: Number of GPS-enabled GSM/WCDMA handset models available
Figure 4.4: GPS attach rate forecast by handset segment (World 2009–2015)
Figure 4.5: Location infrastructure vendor market shares (World 2011)
Figure 4.6: Location platform revenues (World 2010–2016)
Figure 5.1: Location infrastructure and technology vendors
Figure 5.2: Location infrastructure and technology product offerings by vendor
Figure 5.3: Examples of location technology developers
Figure 5.4: Middleware vendor customer references

Global revenues for mobile location platforms will grow to €300 million in 2016

According to a new market report from the telecom research firm Berg Insight, the global market for location-based services (LBS) platforms and middleware will see steady growth in the coming years, with demand primarily driven by emergency call and lawful intercept mandates. Annual revenues for mobile location platforms, including A-GPS servers and middleware platforms, are projected to grow from about € 150 million in 2010 to € 300 million in 2016. Ericsson remains the leading vendor in terms of number of contracts for location platforms, ahead of Nokia Siemens Networks and TeleCommunication Systems. Governments and telecom regulators in many parts of the world are introducing stricter emergency call and lawful intercept mandates that require network operators to invest in location platforms. These mandates typically entail accurate location of any handset deployed and therefore require installation of network-based location technologies. Network-based location technologies also have superior indoor coverage and reliability. Commercial LBS are not likely to have a similar impact on the market for location platforms. Today consumer LBS can rely on alternative location sources including GPS in the handsets, Wi-Fi location and third party Cell-ID databases. “Location-based services have gained mainstream acceptance, enabled by broader adoption of GPS-enabled smartphones”, said André Malm, Senior Analyst, Berg Insight. “All leading handset vendors provide their own assistance services for GPS handsets to ensure a good user experience in case the operator has not yet deployed A-GPS services.”

- 3 Group
- Alcatel-Lucent
- AT&T Mobility
- Bell Mobility
- Broadcom
- BSNL
- CellVision
- China Mobile
- CommScope
- Creativity Software
- CSR
- Deutsche Telekom Group
- Ericsson
- GBSD Technologies
- Genasys
- GloPos Technologies
- Intersec
- KPN Group
- Location Labs
- Mobilaris
- Mobile Arts
- Navizon
- Nokia Siemens Networks
- NTT DoCoMo
- Oksijen
- Openwave
- Orange Group
- Polaris Wireless
- Pole Star
- Qualcomm
- Reach-U
- Redknee
- Rogers Wireless
- Rx Networks
- Septier
- Skyhook Wireless
- Sprint Nextel
- Telecom Italia Mobile
- TeleCommunication Systems
- Telefónica Group
- Telenity
- Telenor Group
- TeliaSonera Group
- Telkomsel
- Telstra
- TELUS
- TruePosition
- Verizon Wireless
- Vodafone Group
- Wind Mobile

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