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7 Measures of Success: What Remarkable Associations Do That Others Don't

ASAE - American Society of Association Executives, Jan 2007, Pages: 160


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Am I running my association in the best possible way? You, like many other association executives, probably grapple with that question at least once a day, if not once an hour. We’re always looking for the product, the strategy, the approach that makes our organizations more efficient, more effective and above all, more successful.

Over the years, countless books, magazine articles, journals, meetings, conference sessions, and other resources have contributed to the building of an impressive store of knowledge related to association management. In fact, the profession itself has outlined that body of knowledge and developed a certification exam to assess whether someone demonstrates it.

Much of what we know about association management, however, is not based on empirical data. Rather, it is based on common sense, as well as individual and collective experience. This anecdotal information has given rise to numerous, oft-repeated “conventional wisdoms” about our profession that may—or may not—stand up under scientific scrutiny.

A historic study focused on getting to the heart of what makes a remarkable nonprofit organization, 7 Measures of Success contains knowledge that will assist association executives in planning the future of their organizations. Based on 15 years of data and original, objective research tailored to the association community's needs 7 Measures of Success provides empirical data and seven success factors common among visionary nonprofits.



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