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Luxury Jewelry Snapshot Report 2011
Unity Marketing, June 2011, Pages: 50+
New 'Just the Facts, Ma'am' Report on the Luxury Market for Jewelry Released
This succinct trend report presents the busy marketer with 'just the facts, ma'am' in order to help them assess opportunities and shifts in what jewelry products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.
It includes details, facts and figures taken from Unity Marketing's Luxury Report 2011: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009 and 2010.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
- What jewelry items, including men and women's jewelry items, are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
- Trends in men and women's jewelry purchases by material (i.e. gold, silver, platinum, etc.) and gemstone (i.e. diamonds, other precious stones, semi-precious stones, pearls, etc.)
- Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury jewelry product purchases.
- Which retailers are the hot destinations for jewelry shopping, and which are still struggling to get into the game.
- Which of the more than 25 jewelry brands included in the survey resonate most strongly with the affluent consumer, especially among the ultra-affluent segment (HHI $250,000) who are the most loyal customers for the leading luxury brands.
Plus the report includes critical data on the demographics of the affluent market to add perspective to luxury jewelry marketers' understanding of their target market.
'This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions,' explains Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.
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