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Viewing report
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The Television Market in Italy: 2011-2013 (Italian Version)
ITMedia Consulting, Oct 2011, Pages: 25
In the fifth edition of its annual report, ITMedia Consulting describes the changes in the Italian TV market in the coming years with data, tables and graphics, forecasting the growth of different platforms, resources and major players. The Television Market in Italy has become an essential reference for professionals in this field to anticipate changes and trends in the Italian television market.
The new report is the fifth in ITMedia Consulting series and analyzes the performances of the Italian TV market in the coming years.
Market Highlights
The Italian television market has now turned digital. By the end of 2011, six months away from the switch-off, the analogical TV is still present in the 5% of the households.
Market saturation will result in a substantial stabilization of the penetration of the different platforms.
In terms of resources (i.e., advertising, subscription and licence fees), the television sector in Italy shows the signs of a recession for the first time.
The market, though vibrant, is characterized by a high concentration, with the three main actors having collectively the 95% market share.
Sky and Mediaset will continue to contend for the leadership, with almost similar market shares. In particular, Mediaset, leader in 2011, will be affected by the slowdown in advertising revenues and this will help Sky, which will pick up in the following two years. Rai will decrease slightly its market share.
Reasons to Buy
It is a unique tool:
- To provide unique and exact information, figures, tables and graphs of the television market.
- To get a preview of the growth forecasts of the different platforms, resources and key players in the market.
- To prepare business plans and strategies based on information that takes all the changes that will intervene in the coming years into account.
- To obtain crucial information to operate in the market more efficiently.
- To understand the factors of competition and anticipate competitors with innovative and effective solutions.
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