The Fashionable Affluent: A Luxury Trend Report on the High-End Fashion Customer and What Influences Them When They Shop for Fashion
Unity Marketing, August 2011, Pages: 35
Unity Marketing has just released a new trend report on the affluent luxury consumer and their fashion choices and preferences.
This succinct 35-page trend report, entitled The Fashionable Affluent: A Luxury Trend Report on the High-End Fashion Customers and What Influences Them When They Shop for Fashion.
This report analyzes the results of Unity Marketing's most recent special investigation into the affluent consumers and their fashion choices. The survey was conducted July 6-13, 2011 among 1,272 affluent luxury consumers (avg. income $301.8k; net wealth $856k (median); avg. age 45.3 years; male 46%/female 54%). Some 65 percent of all those surveyed reported buying one or more high-end designer brand shoes, handbags, clothing or other fashion accessories in the past year.
In this survey affluent shoppers were asked about purchases of clothing and apparel, shoes, handbags and other fashion accessories, including the role of the designer in their purchases, including:
- What fashion items they buy
- How much they spent in total on high-end apparel, shoes, handbags and other fashion accessories
- What influences them in their fashion choices
- Where they like to shop
- Role of social media in influencing their purchases
They were also asked about the type of stores which were their destination for shopping for high-end designer merchandise and to rank these stores as either their 'go-to destination; an occasional destination under certain circumstances; or a destination which they very infrequently or rarely use.
Finally they were asked what most influences them in their choice of shopping destinations, including such factors as selection of styles that are liked; selection of designer brands favored; prices; sales and discounts; service; among other factors.
If you manufacture, market and/or sell design fashion brands, this report is prepared for you.
Fashion marketers will use this report to better understand the demographics and shopping behavior of affluent consumer who buy designer brands in luxury fashion items including clothing, shoes, handbags and other fashion accessories, such as wallets, belts, briefcases among others.
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