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Viewing report
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Report on China’s Broiler Chicken Industry in 2011
Beijing Orient Agribusiness Consultant Ltd, July 2011, Pages: 100
From the view of micro and region, the report makes full analysis and interpretation on the current status and future of China’s broiler chicken industry in the macro and global level, and also points out the potential industry depression and excessive invested areas.
Background
Broiler chicken industry is one of the most developed industries of China’s livestock breeding with high systematization and dimension. In this industry, there are many large-scale enterprises and integrated companies, accounting for more than 50% market share. With the growing of feed and slaughtering enterprises and government supports, some large ones injected huge amounts of money into integrated construction.
At the same time, the Ministry of Agriculture published regional planning for the development of livestock industry in China, the policy that livestock must be slaughtered in fixed site also will be carried out. In addition, the State Council suggests that the producing area of farm produces should directly connect with sales areas. Like port market, chicken market in China will be monopolized by large integrated enterprises, firstly in large and medium-sized cities.
Thought the dimensions degree of China’s broiler chicken industry is high, and the scale of each integrated enterprises is huge, the needed cultivation bases for integrated construction exists enclosure problem. When the existing scale farms are brought into the chain of integrated companies, the entrance standard for newcomers will rise greatly.
Subjected to the relatively weak consumption in domestic, China broiler chicken enterprises will enhance export strength; at the same time, the state will reduce imports of chicken products to lessen its impact on domestic market.
From the view of micro and region, the report makes full analysis and interpretation on the current status and future of China’s broiler chicken industry in the macro and global level, and also points out the potential industry depression and excessive invested areas.
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