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China's Yogurt Product Market Research Report
Beijing Orient Agribusiness Consultant Ltd, Aug 2011, Pages: 100
This report includes the general situation of the world and Chinese yogurt industry and the general situation of the Chinese dairy market, including:
- Product standards
- Marketing environment
- Packaging market
- Probiotics culture supply market
- Main ingredients supply market
- Yogurt production
- Profitability of yogurt industry
- Imports & exports
- Yogurt market capacity and growth trend
- Consumption status of yogurt market
- Competition pattern
- Future development trend of yogurt market
- Information on key yogurt manufacturers and
- BOABC’s management strategy
- Strategic suggestions for entering into the Chinese yogurt market
Before the mid-1990s, solid pure yogurt and china bottle packaged yogurt dominated the Chinese market, and mainly produced and consumed in large and middle cities. Since the mid to late 1990s, with the introduction of sterile filling technology into liquid milk market, many famous packaging technology, equipment enterprises and probiotics culture suppliers entered into the Chinese yogurt market one after another. In addition, the implementation of reforms and opening up of policy allowed the per capita income of Chinese inhabitants to increase sustainably. People now have a higher demand for a diversity of milk products, food nutrition and healthcare, and this brought about the fast growing of yogurt production and per capita consumption.
From 1997 to 2001, Yogurt output in China increased from 70 thousands MT to 550 thousands MT, growing by 3.94 times. The per capita yogurt consumption of inhabitants in towns and cities increased from 0kg to 0.57kg, growing by 3.03 times. Over the past ten years, though domestic dairy market experienced great changes, it developed rapidly. According to BOABC, the yogurt yield in 2010 reached 4 million MT, increasing 5.5 times compared with 2010. Now, yogurt market in rural areas in China is almost blank, the consumption level of inhabitants in towns and cities is far behind developed countries. But more than that, Chinese yogurt market has broken through the previous single form, but the proportion of yogurt products with higher additional value is still small, so there is great development potential in Chinese yogurt market.
The data cited in the report not only comes from related authorities but also from researchers' interviews and on the spot investigations which includes on-site visits and telephone interviews. The units investigated contain yogurt processing enterprises, probiotics culture suppliers, suppliers of main yogurt ingredients and associated industry organizations. The report is written by a senior researcher who is an expert on the whole dairy industry chain in China and the global dairy industry. This report will be a valuable reference to dairy product enterprises at home and abroad, investment organizations and other related researchers who try to expand into the Chinese yogurt market.
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