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Viewing report
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Digital TV Western Europe Report
Digital TV Research, April 2011, Pages: 95
Pay TV revenues in Western Europe will stagnate between 2011 and 2016 ($36 billion) according to a new report from Digital TV Research Ltd. This seems extraordinary at first glance considering that 9 million pay-TV households with be added over the same period – reaching 107 million by 2016 and pushing pay TV penetration up from 58% to 61%.
The Digital TV Western Europe report forecasts that annual subscription TV revenues will remain flat at about $34 billion. The UK will contribute $9.5 billion of the 2016 total, followed by Germany with $5.4 billion. In contrast, on-demand TV revenues will growth by 39% between 2010 and 2016 to reach $1.8 billion. On-demand was once heralded as a golden age for pay TV revenues, but buy-rates remain lower than anticipated.
This electronically-delivered report comes in three parts:
- A PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing each for 15 countries.
- An excel workbook providing detailed forecasts from 2006 to 2016 for the 15 countries as well as handy comparative tables for the region.
- An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level
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