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Viewing report
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Online TV & Video Forecasts
Digital TV Research, Oct 2011, Pages: 69
Global online TV and video revenues will reach $21.52 billion in 2016, a massive increase from the $3.48 billion recorded in 2010. The OTT television and video sector is on the brink of a huge take-off as the key players expand internationally, companies consolidate [with Hulu about to be sold to one of existing major players] and as new partnerships are announced on a daily basis.
Online TV and video advertising has been the key driver in the OTT television and video sector, recording revenues of $2.18 billion in 2010. Rapid advertising expenditure growth will continue, to reach a global total of $9.98 billion in 2016. However, advertising's share of total OTT revenues will fall from 63% in 2010 to 46% in 2016 as paid-for revenues skyrocket.
Published in October 2011, this 69-page PDF report comes in five parts:
- Executive Summary which discusses the burning OTT TV and video issues as well as giving top-line analysis of the forecasts.
- Succinct profiles of the main content providers and platforms, including Apple, Amazon, Google, Hulu, Netflix, Lovefilm, YouTube, Facebook, Blockbuster, Xbox, PlayStation 3, Sony Entertainment Network, BBC iPlayer, YouView and Dailymotion.
- Global forecasts summary from 2010 to 2016
- Comparison forecast tables for 40 countries.
- Individual country forecasts for 40 territories
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