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Viewing report
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Digital TV Asia Pacific Report
Digital TV Research, May 2011, Pages: 91
Asia Pacific is undergoing a digital TV boom that will see penetration increase from 29% in 2010 to 73% in 2016 – or up by nearly 400 million homes, according to a new report from Digital TV Research. Fast-growth economies, higher disposable incomes and rising populations lead this expansion. Digital TV Asia Pacific forecasts that these factors will also result in 92 million more TV households between 2010 and 2016.
So pay TV penetration will rise from 49% in 2010 to 63% in 2016, adding 156 million subs to take the total to 522 million. China will provide 296 million pay TV households, with India supplying a further 133 million. Pay TV revenues in Asia Pacific will be US$16.5 billion higher in 2016 (US$37.3 billion total) than in 2010. Japan (US$9.9 billion) will remain market leader in 2016, followed by China (US$8.5 billion) and India (US$7.8 billion). However, pay TV revenues will be flat in Australia, Hong Kong, Singapore and South Korea.
This electronically-delivered report comes in three parts:
- A PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for each of 16 countries.
- An excel workbook providing detailed forecasts from 2006 to 2016 for 15 countries as well as handy comparative tables for the region.
- An excel workbook providing relevant background, so that the reader can drill down for detail at operator level
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